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Services Marketing notes (1st edition)

Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312

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View all 22 notes for Services Marketing, written by Alan Wilson, Valarie A. Zeithaml. All Services Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Services Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Services Marketing notes

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Summary Book Services Marketing
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Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University

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  •  • 78 pages • 
  • by phihu • 
  • uploaded  20-10-2016
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Services Marketing: integrating customer focus across the firm: All Chapters
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Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens.

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  •  • 79 pages • 
  • by jeroendebie • 
  • uploaded  05-10-2018
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Services Marketing: Summary of Integrating Customer Focus Across the Firm
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Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!

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  • Summary
  •  • 107 pages • 
  • by n_ • 
  • uploaded  19-11-2020
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Service Marketing samenvatting volledige boek!
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Complete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!

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  •  • 44 pages • 
  • by Evieet • 
  • uploaded  19-11-2016
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Service Marketing - Book Notes
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These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...

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  • Summary
  •  • 23 pages • 
  • by MichaelSerbanescu • 
  • uploaded  13-01-2020
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Newest Services Marketing summaries

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Services Marketing: Summary of Integrating Customer Focus Across the Firm
(1)
$4.43
12x  sold

Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!

i See more info x
  • Summary
  •  • 107 pages • 
  • by n_ • 
  • uploaded  19-11-2020
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i x
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Service Marketing - Book Notes
(2)
$7.19
4x  sold

These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...

i See more info x
  • Summary
  •  • 23 pages • 
  • by MichaelSerbanescu • 
  • uploaded  13-01-2020
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i x
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Company Service Insights (CSI)
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Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.

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  •  • 44 pages • 
  • by anouknhtv • 
  • uploaded  02-06-2020
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CSI EXAM chapters 1, 5, 8, 9, 10 (5 same as chapter 2 in the fourth edition)
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Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.

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  •  • 17 pages • 
  • by esmee_hagenaar • 
  • uploaded  22-03-2022
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CSI EXAM 1, 5, 8, 9, 10
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CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.

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  • Summary
  •  • 17 pages • 
  • by esmee_hagenaar • 
  • uploaded  22-03-2022
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Summary Services Marketing

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field; Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships; and, New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner.