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Concept code notes (1st edition)

Gaby Crucq - Toffulo, Sanne Knitel - ISBN: 9789063694326

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View all 1 notes for Concept code, written by Gaby Crucq - Toffulo, Sanne Knitel. All Concept code notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Concept code summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Concept Code - how to create meaningful concepts - Gaby Crucq, Sanne Knitel
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Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes ...

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Concept Code - how to create meaningful concepts - Gaby Crucq, Sanne Knitel
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Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes ...

i See more info x
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  •  • 22 pages • 
  • by __mike • 
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