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Marketing Management notes (15th edition)

Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621

View all 39 notes for Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Marketing Management notes

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UvA Marketing 6012B0420Y - Summary lectures and additional information book
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Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!

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  • Summary
  •  • 23 pages • 
  • by sophie1802 • 
  • uploaded  10-01-2019
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GMM Summary
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Complete summary for Global Marketing Management (GMM). It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class. The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).

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  • Summary
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  • by ibmstutor • 
  • uploaded  26-10-2017
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Marketing Management - Chapter Summaries
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Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20

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  • Summary
  •  • 35 pages • 
  • by emio • 
  • uploaded  02-09-2019
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MST-24306 Lecture summary
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Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.

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  • Summary
  •  • 34 pages • 
  • by nicolest • 
  • uploaded  17-12-2018
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Marketing Management Summary ALL Lectures Pre-master Business Administration UvA feb 2018 (very detailed)
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This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA

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  • Summary
  •  • 18 pages • 
  • by fleurwarringa • 
  • uploaded  25-04-2019
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Marketing 2018/2019
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Lectures and Chapters from the book => everything you have to know for your examination! My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.

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  • Summary
  •  • 154 pages • 
  • by evakassing • 
  • uploaded  21-01-2019
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Summary Marketing Management Articles (pre-master)
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Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...

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  • by avelonhoving • 
  • uploaded  22-10-2018
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Newest Marketing Management summaries

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Marketing Management Summary - Kotler & Keller (15th)
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COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.

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  • Summary
  •  • 63 pages • 
  • by mdzevering • 
  • uploaded  17-10-2019
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Samenvatting Marketing Management - Kotler Keller
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H1 tot H22. Kottler Keller. Marketing management. 15th edition. Pearson. Inlcusief grafieken en afbeeldingen om de theorie beter te begrijpen! Bruikbaar voor het vak Marketing Management van de opleiding Bedrijfs-en Consumentenwetenschappen op de Wageningen University. Met deze samenvatting haalde ik een 7,5 op het tentamen.

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  • Summary
  •  • 104 pages • 
  • by misssummary • 
  • uploaded  06-11-2019
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MARKETING All Lectures Summary, Marketing Manegement Kotler Keller
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Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through. Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621. Good luck!

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  • Summary
  •  • 29 pages • 
  • by chiara-uva • 
  • uploaded  01-09-2019
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Marketing Management - Chapter Summaries
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Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20

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  • Summary
  •  • 35 pages • 
  • by emio • 
  • uploaded  02-09-2019
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Marketing Management Summary ALL Lectures Pre-master Business Administration UvA feb 2018 (very detailed)
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$7.21
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This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA

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  • Summary
  •  • 18 pages • 
  • by fleurwarringa • 
  • uploaded  25-04-2019
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MST-24306 Marketing summary book: Marketing management - Kotler and Keller
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Samenvating van het boek Marketing Management. Samenvatting van het boek betekenis van begrippen. Verder staan er ook oefenvragen in de samenvatting.

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  • Summary
  •  • 56 pages • 
  • by lebolife • 
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