Summary Articles Strategic Marketing
University of Groningen Articles of study Marketing articles: Montgomery, Moore & Urbany Verhoef & Leeflang Ataman, Van Heerde, & Mela Rust, Moorman, & Dickson Wedel Heskett, Jones, Loveman, Sasser, & Schlesinger Van Heerde, Gijsenberg, Dekimpe , & Steenkamp Leone, Rao, Keller, Luo, McAlister, & Srivastava Srinivasan, Hanssens
Summary required articles Strategic Marketing
Summary of all the required articles of Strategic Marketing.
Summary Strategic Marketing
Summary with images and notes from the lectures through the exam material for the Strategic Marketing course
Summary Strategic Marketing for MSc Marketing (EBM081B05) 2018 - 2019
Summary of Strategic Marketing for MSc Marketing (EBM081B05)
2018 - 2019
MSc Marketing
University of Groningen