Summary
Summary The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor (Verhellen, Eelen, Dens, de Pelsmacker)
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This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"
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