MISCBayerMon

1. Why did Bayer diversify into the highly competitive agrochemical industry when its pharmaceutical market was still growing? The pharmaceutical sector is a highly competitive one. There was revenue growth, but the costs of putting a new drug to market (from R&D to marketing) were expected to grow up to 145 percent in 2021. Considering that from discovering a molecule until drug marketing, it can take over 12 years and only 10 percent of the molecules reach the market, the cost of R&D is ...