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MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
- Exam (elaborations) • 8 pages • 2023
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MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
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MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
- Exam (elaborations) • 8 pages • 2023
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- $7.29
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MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
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Summary 1ZV20 Buying Behavior & Innovation
- Summary • 32 pages • 2023
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- $9.38
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The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material
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Summary - Multicultural Consumer Behaviour
- Summary • 37 pages • 2022
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- $3.34
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Summary of all the lecture notes and book chapters needed to pass the exam
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Summary Consumer Behaviour: A European outlook (2nd ed.)
- Summary • 16 pages • 2020
- Available in package deal
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- $6.14
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Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. 
Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
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Summary 1ZV20
- Package deal • 2 items • 2020
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- $8.38
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All mandatory study material for the course 1ZV20 - year 2019/2020
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Concepts
- Summary • 15 pages • 2019
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- $3.90
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This list of concepts contains all relevant terms in alphabetical order. The terms are defined as described in the book.
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Summary Consumer Behavior: A European outlook 2nd edition + lecture slides 2019
- Summary • 46 pages • 2019
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- $7.26
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Summary for course Buying Behavior and Innovation (1ZV20): summary of Consumer behavior: A European outlook (second edition) including additional information from the lecture slides.
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Industrial Psychology 224 Textbook Summaries of Chapters 8-16
- Summary • 66 pages • 2018
- Available in package deal
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- $4.38
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Industrial Psychology 224 (Consumer Psychology), 
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" 
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam

Summaries are VERY neat & thorough!

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Industrial Psychology - Consumer Behaviour
- Summary • 45 pages • 2018
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- $2.74
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These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.
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