Lanham act claims Study guides, Class notes & Summaries

JOMC 486 Final Exam Notes

BLAW 3310 Final Exam - Questions and Answers Churning refers to the excessive buying and selling of securities in a securities investment account by a broker, for the purpose of generating commissions and without regard to investment objectives. Scalping when a securities professional buys (or sells) a number of shares of an investor's security at the bid (or ask) price and then, when the price moves, quickly sells (or buys) the same security from the professional's own account for a higher ...

JOMC 486 Final Test-100% Pass Falwell was unable to prove his libel claim against Hustler because: -Answer-he was lacked proof of actual injury. In the Hustler case, the Supreme Court ruled that public figures and public officials: - Answer-can never recover damages for the tort of emotional distress According to the Snyder court, speech deals with matters of public concern when it: - Answer-relates to any matter of political, social or other concern to the community The trial court said ...

JOMC 486 Final Exam Notes Transformative-Use Test -When a work contains significant transformative elements it is worthy of First Amendment protection and is less likely to interfere with the interests protected by right of publicity -Determining whether a work is transformative involves examining five factors No-Real-Relationship Test -Central question is whether the use of the celebrity's persona is artistically relevant to the defendant's work -If so, the use is protected, so long a...

JOMC 486 Final Test Questions With Complete Solutions. Falwell was unable to prove his libel claim against Hustler because: he was lacked proof of actual injury. In the Hustler case, the Supreme Court ruled that public figures and public officials: can never recover damages for the tort of emotional distress According to the Snyder court, speech deals with matters of public concern when it: relates to any matter of political, social or other concern to the community The trial court said...

Advertising & IMC: Principles and Practice, 10e (Moriarty) Chapter 3 Brand Communication and Society 1) ________ results when an external message drives people to feel a need or want to buy a product. A) Demand creation B) Direct marketing C) Social marketing D) Cause marketing E) Mission marketing Answer: A Difficulty: Easy Chapter LO: 3-1 Course LO: Identify and analyze the major social criticisms of marketing 2) The question of whether advertising creates social values r...

JOMC 486 Final Exam Notes Transformative-Use Test -When a work contains significant transformative elements it is worthy of First Amendment protection and is less likely to interfere with the interests protected by right of publicity -Determining whether a work is transformative involves examining five factors No-Real-Relationship Test -Central question is whether the use of the celebrity's persona is artistically relevant to the defendant's work -If so, the use is protected, so long a...

BCOR 2301 final questions and answers 100% pass Intellectual property any property resulting from intellectual and creative purpose (books, computer files, mobile apps, movies, music) Trademark A distinctive word, symbol, or design that identifies the manufacturer as the source of particular goods and distinguishes its products from those made or sold by others. Lanham Act of 1946 federal statute enacted in part to protect companies from losing business to rival companies that use confusingly ...

JOMC 486 Mass Media Law-Final Exam with Questions and Answers FTC policy on deceptive advertising: ANSWER 1. There must be a representation, omission, or practice that is likely to mislead the consumer 2. The act or practice must be considered from the perspective of a reasonable person 3. The deception must be material McNeil v. Pfizer ANSWER A company launched an advertising campaign for Listerine Mouthwash, in which it was implied that listerine is as effective at fighting plaque and ...

Test Bank for Law and Ethics in the Business Environment 9e 9th Edition by Terry Halbert, Elaine Ingulli. Full Chapters test bank included CHAPTER 1 Law, Ethics, & Business: An Introduction Freedom versus Responsibility: A Duty to Rescue? Yania v. Bigan (Pennsylvania, 1959) Justifying the “No Duty to Rescue” Rule ■ John Stuart Mill, “On Liberty” Radical Change? ■ Steven J. Heyman, “The Duty to Rescue: A Liberal-Communitarian Approach” Podias v. Mairs (New Jersey, 200...