Guest lecture Study guides, Class notes & Summaries

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Marketing communication and the consumer FULL SUMMARY 2023-2024 Popular
  • Marketing communication and the consumer FULL SUMMARY 2023-2024

  • Summary • 90 pages • 2023
  • FULL SUMMARY of the course Marketing Communication and the Consumer, written in English. The guest lectures will not be asked on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!
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Digital organisation summary Digital organisation summary Popular
  • Digital organisation summary

  • Summary • 114 pages • 2023 Popular
  • Available in package deal
  • This is a summary of the course "digital organization" in the academic year , semester 1. It contains the slides, lecture notes, the book as well as the guest lectures. An overview can be found on the first 2 pages. It also includes some example questions for the exam.
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Digital Media Summary (2023) + Answers to Quizzes / Notes from Class, Guest Lectures & Simulations
  • Digital Media Summary (2023) + Answers to Quizzes / Notes from Class, Guest Lectures & Simulations

  • Summary • 99 pages • 2023
  • This Digital Media Summary (328064-M-6) covers all the material for the exam, including answers to the quizzes and notes and examples from class, guest lectures, and simulations/assignments of 2023.
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Guest Lecture Digital Organisation 2023-2024
  • Guest Lecture Digital Organisation 2023-2024

  • Summary • 23 pages • 2024
  • This document provides the slides and some notes of the guest lectures of the course Digital Organisations in the academic year . -8/11: KPMG -15/11: Delaware - 22/11: B -29/11: Umicore -6/12: KPMG Lighthouse -6/12 KVBV The subjects included are how hackers opeate in the digital area, achieveing operational excellence, AI in practice, Business Analytics and Data strategy
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Managing Innovation 12 Lectures + 1 guest lecture
  • Managing Innovation 12 Lectures + 1 guest lecture

  • Class notes • 61 pages • 2023
  • Lecture 1 – Introducing Topic & Course Lecture 2 – Chapter 1 and 3 Lecture 3 – Digital innovation, technological progress and developing innovation strategies Lecture 4 – Building the innovative organization Lecture 5 – Sources and search strategies of innovation Guest lecture Paperfoam Lecture 6 – Innovation Networks Lecture 7 – Dealing with uncertainty Lecture 8 – Creating new products and services Lecture 9 – Exploiting open innovation and collaboration L...
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Business Architecture & Transformation BAT(BM03BIM)  ( Grade: 8,9/10 ) Summary ALL content covered (lectures, guest lectures, notes)
  • Business Architecture & Transformation BAT(BM03BIM) ( Grade: 8,9/10 ) Summary ALL content covered (lectures, guest lectures, notes)

  • Summary • 120 pages • 2023
  • This summary contains everything from the Business Architecture & Transformation (BM03BIM) course from the Master of Business Information Management. This summary has been developed by a group of 7 students, and with mutual efforts, we created this master summary. We combined all our notes from the lectures and guest lectures, resulting in this powerful help tool for the open-book exam. As a result of having this summary with my open-book exam, I have never walked out of the exam hall so hap...
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Summary Pharmaceutical Medicine
  • Summary Pharmaceutical Medicine

  • Summary • 122 pages • 2023
  • Available in package deal
  • A summary of all lectures and the course notes together. All lecture, including the guest lectures, can be found in the summary.
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MS Lecture Summary
  • MS Lecture Summary

  • Summary • 39 pages • 2023
  • Available in package deal
  • Lecture summary from the course Marketing Strategy. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! Compared to last year, some sessions are in different order, or some content is a little extra for you this year, but might come in handy. Good luck!! (It does not include guest lecture content for copyright reasons.)
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Sustainable Finance & Value Creation: summary of all the papers, lecture notes, slides and guest lectures
  • Sustainable Finance & Value Creation: summary of all the papers, lecture notes, slides and guest lectures

  • Summary • 21 pages • 2023
  • A complete summary of all the mandatory and recommended papers, lecture slides, lecture notes and the guest lectures
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
  • Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes

  • Summary • 31 pages • 2024
  • This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)
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Mandatory Papers & Guest Lectures for Sustainable Finance & Value Creation (323081-M-6)
  • Mandatory Papers & Guest Lectures for Sustainable Finance & Value Creation (323081-M-6)

  • Summary • 22 pages • 2023
  • Available in package deal
  • An extensive summary of all mandatory papers and guest lectures of the course Sustainable Finance & Value Creation (323081-M-6). Each paper covers the research question, hypotheses, data collection, methodology, results, and an overall conclusion.
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