Mktg 351 midterm 1 ch 1 7 Study guides, Class notes & Summaries

What is marketing? satisfying customer needs and wants What are the 4 philosophies of marketing? product, sales, market, and social marketing orientation 4 marketing philosophies: Sales Orientation focuses on the the capabilities of sales people to push product 4 marketing philosophies: Market orientation focuses on the needs and wants of the customer 4 Marketing Philosophies: Societal Marketing Orientation Focuses on needs and wants of customer and society ...