Lectknancy

we live in an era of ______? - ANSWER-globalization In the past few decades, international trade has experienced ________ growth? - ANSWER-Exponential How many countries are in the world? - ANSWER-196 (if you count Taiwan) How many countries are members of the United Nations? - ANSWER-193 ( Vatican City, Taiwan, and Kosovo are not members) top 5 countries in population - ANSWER-1. China 2. India 3. US 4. Indonesia 5. Brazil Top 3 issues associated with the growth of internatio...

Production - ANSWER-Which of the following is NOT part of the marketing mix? Traveling and sharing information became easier - ANSWER-Which of the following is the reason international world trade has become easier according to the segment? Methods of distribution - ANSWER-Which of the following is NOT an uncontrollable factor in marketing? Homogenous - ANSWER-Which of the following is NOT a characteristic of a service? Factors which a business can use to influence consumers - ANSWER...

International marketing can be defined as: A) the creation of domestic processes that aim to enhance indigenous production and minimize the need for imports. B) the performance of business activities to sell a company's goods and services for a profit in more than one nation. C) the implementation of marketing strategies to deal with the domestic economic climate to improve the investments in home markets. D) the exchange of goods and services between companies within the boundaries of ...

Marketing - ANSWER-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Global Marketing - ANSWER-An organization that engages in global marketing focuses its resources and competencies on global marketing opportunities and threats. The scope of activities outside the home country. Market Penetration Strategy - ANSWER-employs the existing marketing mix and fo...

What is "global marketing" and how does it differ from "regular marketing"? Give examples of at least one major corporation that explains these differences. - ANSWER-Regular marketing is when goods and services are kept only to the home country Global marketing is when companies expand their products to more than one country. They cover a large area, have a higher risk factor, and customers with different tastes and preferences. Global marketing faces challenges of different currencies, lan...

Going global - ANSWER-Today companies go global to survive as competitors will enter the home market with lower costs, more experience and better products *Marketing - ANSWER-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large -4 P's: Price, place, promotion, product *Global Marketing - ANSWER-The scope of activities outside the home market Value Chain ...

The Marketing Process - ANSWER-1. Business Planning 2. Situation Analysis (& SWOT) 3. Develop Strategy (4Ps) 4. Implement Strategy 5. Monitor & Control + Ethics + Marketing Research + Consumer Behavior Global Marketing - ANSWER-Similar to marketing in a specific country; however firm must decide to standardize (to current and global campaign), to adapt (to customs in each country, region, etc), or to glocalize (do a bit of both strategies) Ethics - ANSWER-Blank - WASHING: the practice...

Global Commerce Causes Peace - Global commerce thrives during peacetime - ANSWER-Global commerce thrives during peacetime •Economic boom in North America in late 1990s •The end of the Cold War •Opening former communist countries to world trading system - In times of peace, international trade flourishes as relationships between countries improve. This has a ripple effect and a positive impact on the economies of all countries involved. International trade is important - ANSWER-- lac...

e - ANSWER-_______ is(are) demographic characteristic indicators of market potential. A. National priorities B. Government bureaucracy C. Monetary and trade regulations D. Political stability E. Population size and growth e - ANSWER-In the whole-channel view of distribution, the first link, ________, moves company products from points of production to the borders of countries within which they are sold. A. communication adaptation B. channels within nations C. promotio...

Governing Global Trade - ANSWER-- WTO, which enforces GATT (General Agreement on Tariffs and Trade) - regional free trade agreements (NAFTA and EU) 1. multilateral agreements between two or more countries creating special rules for exchange of goods between the countries involved Protectionism - ANSWER-1. Tariffs/Duties: taxes 2. Embargo: trade ban, due to politics in conflict 3. Quotas: limited amount to be able to trade 4. Non-tariff barriers: bureaucracy, product content rules, envi...