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Business Administration package deal Exam Material, Fully Tested and Verified
Business Administration package deal Exam Material, Fully Tested and Verified
[Mostrar más]Business Administration package deal Exam Material, Fully Tested and Verified
[Mostrar más]Questions Managers Ask - Answer What is important to cust? How do we know if we are 
delivering value? How do i judge whether we are offering superior value relative to our 
customers? 
Satisfied customer relationships are more likely to be ____ and ______ - Answer loyal 
and give larger share of bu...
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Añadir al carritoQuestions Managers Ask - Answer What is important to cust? How do we know if we are 
delivering value? How do i judge whether we are offering superior value relative to our 
customers? 
Satisfied customer relationships are more likely to be ____ and ______ - Answer loyal 
and give larger share of bu...
Example of Marketing in Action - Answer JDA, combining direct mail with personalized 
URL's cost JDA $60,000 but yielded high response rate and $13 million in sales 
Catalog creates - Answer emotional affection 
Telephone marketing is a big part of - Answer direct marketing 
Direct Marketing Exampl...
Vista previa 1 fuera de 4 páginas
Añadir al carritoExample of Marketing in Action - Answer JDA, combining direct mail with personalized 
URL's cost JDA $60,000 but yielded high response rate and $13 million in sales 
Catalog creates - Answer emotional affection 
Telephone marketing is a big part of - Answer direct marketing 
Direct Marketing Exampl...
1. New product ideas come from ____. 
a. internal sources, using company R&D 
b. external sources, listening to distributors and suppliers 
c. external sources, watching and listening to customers 
d. Both A and C 
e. All of the above are source of new product ideas - Answer e. All of the above are ...
Vista previa 2 fuera de 13 páginas
Añadir al carrito1. New product ideas come from ____. 
a. internal sources, using company R&D 
b. external sources, listening to distributors and suppliers 
c. external sources, watching and listening to customers 
d. Both A and C 
e. All of the above are source of new product ideas - Answer e. All of the above are ...
Direct Marketing - Answer Connecting directly with carefully targeted individual 
consumers to both obtain an immediate response and cultivate lasting customer relationships 
New Direct-Marketing Model - Answer 1. Direct marketing has undergone a dramatic 
transformation. 
2. Most firms use direct m...
Vista previa 2 fuera de 12 páginas
Añadir al carritoDirect Marketing - Answer Connecting directly with carefully targeted individual 
consumers to both obtain an immediate response and cultivate lasting customer relationships 
New Direct-Marketing Model - Answer 1. Direct marketing has undergone a dramatic 
transformation. 
2. Most firms use direct m...
What is the simple definition of marketing? - Answer managing profitable customer 
relationships 
goals of marketing activity - Answer 1. Attract new customers by promising superior 
value 
2. Keep and grow current customers by delivering customer satisfaction 
Define Marketing - Answer A social and...
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Añadir al carritoWhat is the simple definition of marketing? - Answer managing profitable customer 
relationships 
goals of marketing activity - Answer 1. Attract new customers by promising superior 
value 
2. Keep and grow current customers by delivering customer satisfaction 
Define Marketing - Answer A social and...
Narrowly, what is a price? - Answer Narrowly, price is the amount of money charged for a 
product or service 
Broadly, what is a price? - Answer Broadly, price is the sum of all values that consumers 
exchange for the benefits of having or using the product or service 
Price is not just money, think...
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Añadir al carritoNarrowly, what is a price? - Answer Narrowly, price is the amount of money charged for a 
product or service 
Broadly, what is a price? - Answer Broadly, price is the sum of all values that consumers 
exchange for the benefits of having or using the product or service 
Price is not just money, think...
Price definition: narrowly - Answer the amount of money charged for a product or service 
price definition: broadly - Answer the sum of all the values that consumers exchange for 
the benefits of having or using the product or service 
internal factors affecting price decisions - Answer marketing ob...
Vista previa 3 fuera de 24 páginas
Añadir al carritoPrice definition: narrowly - Answer the amount of money charged for a product or service 
price definition: broadly - Answer the sum of all the values that consumers exchange for 
the benefits of having or using the product or service 
internal factors affecting price decisions - Answer marketing ob...
All of the following are accurate reasons which draw a company into the international arena, 
except which one? 
a.) to combat saturation of domestic markets, firms go overseas. 
b.) companies pursue international markets for higher profit opportunities. 
c.) companies go overseas to enlarge their c...
Vista previa 2 fuera de 13 páginas
Añadir al carritoAll of the following are accurate reasons which draw a company into the international arena, 
except which one? 
a.) to combat saturation of domestic markets, firms go overseas. 
b.) companies pursue international markets for higher profit opportunities. 
c.) companies go overseas to enlarge their c...
Forecast - Answer an educated guess or prediction of what might happen in the future 
you can count on it being wrong! 
S&OP - Answer Sales and Operations Planning - goal is to balance supply and demand 
Capacity Forecast - Answer What are we capable of producing? 
A GUESS - RISK! 
Demand Forecast -...
Vista previa 2 fuera de 6 páginas
Añadir al carritoForecast - Answer an educated guess or prediction of what might happen in the future 
you can count on it being wrong! 
S&OP - Answer Sales and Operations Planning - goal is to balance supply and demand 
Capacity Forecast - Answer What are we capable of producing? 
A GUESS - RISK! 
Demand Forecast -...
Forecast - Answer an educated guess or prediction of what might happen in the future 
you can count on it being wrong! 
S&OP - Answer Sales and Operations Planning - goal is to balance supply and demand 
Capacity Forecast - Answer What are we capable of producing? 
A GUESS - RISK! 
Demand Forecast -...
Vista previa 2 fuera de 6 páginas
Añadir al carritoForecast - Answer an educated guess or prediction of what might happen in the future 
you can count on it being wrong! 
S&OP - Answer Sales and Operations Planning - goal is to balance supply and demand 
Capacity Forecast - Answer What are we capable of producing? 
A GUESS - RISK! 
Demand Forecast -...
Goal of Customer- Driven marketing strategy - Answer to create VALUE for targeted 
customers 
Market Segmentation - Answer Dividing a market into smaller groups with distinct needs, 
characteristics, or behaviors that might require separate marketing strategies or mixes. 
(taking heterogeneous custo...
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Añadir al carritoGoal of Customer- Driven marketing strategy - Answer to create VALUE for targeted 
customers 
Market Segmentation - Answer Dividing a market into smaller groups with distinct needs, 
characteristics, or behaviors that might require separate marketing strategies or mixes. 
(taking heterogeneous custo...
Consumer buying behavior - Answer the buying behavior of people who buy goods and 
services for personal use. these people create the consumer market 
How do consumers respond to various marketing efforts the company might use? - Answer 
central question for marketers 
Simple Model of Consumer Buyin...
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Añadir al carritoConsumer buying behavior - Answer the buying behavior of people who buy goods and 
services for personal use. these people create the consumer market 
How do consumers respond to various marketing efforts the company might use? - Answer 
central question for marketers 
Simple Model of Consumer Buyin...
Direct marketing - Answer connecting directly with carefully targeted individual 
consumers 
WHY?: to obtain an immediate response and cultivate lasting customer relationships 
direct mail marketing - Answer LARGEST DIRECT MARKETING MEDIUM 
involves an offer, announcement, reminder, or other item to...
Vista previa 3 fuera de 16 páginas
Añadir al carritoDirect marketing - Answer connecting directly with carefully targeted individual 
consumers 
WHY?: to obtain an immediate response and cultivate lasting customer relationships 
direct mail marketing - Answer LARGEST DIRECT MARKETING MEDIUM 
involves an offer, announcement, reminder, or other item to...
Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. 
Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft 
drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its 
product 
A. ...
Vista previa 2 fuera de 11 páginas
Añadir al carritoKola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. 
Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft 
drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its 
product 
A. ...
Chapter 5: Understanding Consumer and Business Buyer Behavior - Answer Chapter 5 
consumer buying behavior - Answer The buying behavior of people who buy goods and 
services for personal use (these people make up the consumer market) 
How are consumers stimulated? - Answer Marketing: Price, product,...
Vista previa 3 fuera de 22 páginas
Añadir al carritoChapter 5: Understanding Consumer and Business Buyer Behavior - Answer Chapter 5 
consumer buying behavior - Answer The buying behavior of people who buy goods and 
services for personal use (these people make up the consumer market) 
How are consumers stimulated? - Answer Marketing: Price, product,...
Marketing - Answer managing profitable customer relationships 
Goals of Marketing - Answer 1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
Need - Answer state of felt deprivation (physical, social, individual) 
Want - Answ...
Vista previa 2 fuera de 9 páginas
Añadir al carritoMarketing - Answer managing profitable customer relationships 
Goals of Marketing - Answer 1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
Need - Answer state of felt deprivation (physical, social, individual) 
Want - Answ...
Customer value - Answer the customers perception of what they want to have happen in a 
specific use situation, with the help of a product or service, in order to accomplish a desired 
purpose or goal. 
customer satisfaction 
customer value - Answer = performance 
=importance 
5 key aspects of custo...
Vista previa 2 fuera de 8 páginas
Añadir al carritoCustomer value - Answer the customers perception of what they want to have happen in a 
specific use situation, with the help of a product or service, in order to accomplish a desired 
purpose or goal. 
customer satisfaction 
customer value - Answer = performance 
=importance 
5 key aspects of custo...
During the _____ step of the selling process, the salesperson tells the "product story" to the 
buyer, highlighting customer benefits. 
A. Prospecting 
B. Presentation 
C. Qualifying 
D. Follow-up - Answer B. Presentation 
You see mcdonalds, subway, jiffy lube, and holiday inn everywhere. these st...
Vista previa 2 fuera de 12 páginas
Añadir al carritoDuring the _____ step of the selling process, the salesperson tells the "product story" to the 
buyer, highlighting customer benefits. 
A. Prospecting 
B. Presentation 
C. Qualifying 
D. Follow-up - Answer B. Presentation 
You see mcdonalds, subway, jiffy lube, and holiday inn everywhere. these st...
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