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The development of marketing has different stages, describe the 4 aspects of the marketing concept:
The development of marketing has different stages, describe the 4 aspects of the marketing concept:
1.Marketer's began to realize they could easily sell more goods when they produce those goods already determined that consumers would buy.
2. Assumes that to be a successful a company must determine the needs and wants of specific target markets and deliver the desired satisfaction better than the competition.
3. focuses on the demand of the buyer instead of the seller.
4. focuses on profit through customer satisfaction rather than sales volume.
What are the assumptions of interpretivism?
What are the assumptions of interpretivism?
1.no single objective truth
2. reality is subjective
3. cause and effect cannot be isolated
4. each consumption experience is unique
What does an emotional view assumes?
What does an emotional view assumes?
Consumers are likely to associate deep feelings or emotions with certain purchases or possessions
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