Samenvatting
Summary Chapter 1- 9: Marketing Management
- Instelling
- Universiteit Van Amsterdam (UvA)
Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long...
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