Services Marketing

Maastricht University (UM)

Here are the best resources to pass Services Marketing. Find Services Marketing study guides, notes, assignments, and much more.

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Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.) Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
  • Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)

  • Summary • 65 pages • 2017
  • Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
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Summary Services Marketing 2012
  • Summary Services Marketing 2012

  • Summary • 75 pages • 2012
  • Total summary of the course, including book chapters and articles of all sessions and lecture and cases.
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