Edinburgh Napier University (ENU)
Latest uploads at Edinburgh Napier University (ENU). Looking for notes at Edinburgh Napier University (ENU)? We have lots of notes, study guides and study notes available for your school.
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112
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7
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6
Majors at Edinburgh Napier University (ENU)
Notes available for the following studies at Edinburgh Napier University (ENU)
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B.E electronics 1
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BSc Computer Science 3
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Business Management 35
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Computer Science 6
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Computing 2
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Edinburgh Napier University 12
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History 2
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International Business Management 1
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Law 1
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Midwifery 10
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Post graduate 6
Latest notes & summaries Edinburgh Napier University (ENU)
One of the greatest challenges for a business to operate internationally is how to sustain competitive advantage in a constantly changing and dynamic global environment. This paper evaluates this statement and using international marketing concepts or models explain how the concepts and models help a marketer to create and sustain competitive advantage.
- Class notes
- • 25 pages's •
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Edinburgh Napier University•Global marketing
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One of the greatest challenges for a business to operate internationally is how to sustain competitive advantage in a constantly changing and dynamic global environment. This paper evaluates this statement and using international marketing concepts or models explain how the concepts and models help a marketer to create and sustain competitive advantage.
The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

- Book
- Class notes
- • 16 pages's •
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Edinburgh Napier University•Global marketing
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Global Marketing • Svend Hollensen• ISBN 9781292100111
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The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.
- Book
- Class notes
- • 19 pages's •
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Edinburgh Napier University•Global marketing
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Global Marketing • Svend Hollensen• ISBN 9780273773160
Preview 1 out of 19 pages
Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.
Human Computer Interaction everything there is to know.
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- • 12 pages's •
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Edinburgh Napier University•Human Computer Interaction
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Human Computer Interaction everything there is to know.
The best notes to revise for AI just before the exam. Contains the basics about Artificial Intelligence. Very useful notes.
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- Summary
- • 5 pages's •
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Edinburgh Napier University•Artifical Intelligence
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Modern Approach to Artificial Intelligence • • ISBN 9781632403582
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The best notes to revise for AI just before the exam. Contains the basics about Artificial Intelligence. Very useful notes.
The best notes for Software Engineering Methods. The basics that a software engineer should know, all in one PDF, with pictures and examples.
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- • 19 pages's •
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Edinburgh Napier University•Software Engineering Methods
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The best notes for Software Engineering Methods. The basics that a software engineer should know, all in one PDF, with pictures and examples.
Networking for computer systems
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- • 12 pages's •
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Edinburgh Napier University•Computer Systems 1
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Networking for computer systems
The best notes for Artificial intelligence. Easy to read and understand, lots of diagrams.
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- Summary
- • 48 pages's •
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Edinburgh Napier University•Artifical Intelligence
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Modern Approach to Artificial Intelligence • • ISBN 9781632403582
Preview 1 out of 48 pages
The best notes for Artificial intelligence. Easy to read and understand, lots of diagrams.
Networking notes for computer systems
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- • 11 pages's •
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Edinburgh Napier University•Computer Systems 1
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Networking notes for computer systems
The case study shows the potential problems faced by expatriates working abroad. Using two fictional characters to analyse underlying cultural differences in perception which may have caused misunderstandings between the participants, and to reflect on the level of intercultural awareness and intercultural competence (ICC) demonstrated by the interview participants. Highlights key social issues such as stereotyping, misunderstandings and cultural differences
- Case
- • 4 pages's •
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Edinburgh Napier University•Intercultural organisational management
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The case study shows the potential problems faced by expatriates working abroad. Using two fictional characters to analyse underlying cultural differences in perception which may have caused misunderstandings between the participants, and to reflect on the level of intercultural awareness and intercultural competence (ICC) demonstrated by the interview participants. Highlights key social issues such as stereotyping, misunderstandings and cultural differences