• 136 Suchergebnisse 'Non-market Strategy'

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Summary all articles of Strategy and Non-market Environment

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Summary of all the mandatory articles of Strategy and non-market environment 2018-2019 1. Dunning, J.H. (1980). ‘Toward an eclectic theory of international production: Some empirical tests’, Journal of International Business Studies, 11: 9-31. 2. Johanson, J. and Vahlne, J.-E. (1977). ‘The internationalization process of the firm—A model of knowledge management development and increasing foreign market commitments’, Journal of International Business Studies, 8: 23-32. 3. Oviatt, B...

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  • Zusammenfassung
  •  • 39 Seiten • 
  • von valerieboon • 
  • hochgeladen  26-10-2018
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Strategy and Non-Market Strategy

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Contains the summaries of the book "Nonmarket strategic management" and the articles we had to read for the course Strategy and Non-Market Strategy.

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  •  • 2 Sachen • 
  • von lauraroetgerink • 
  • hochgeladen  11-10-2019
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Coastline MS100 M03/04 Quiz latest 2017

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Question Question 1 Domestic and foreign economic, legal/political, sociocultural, technological, and natural forces are called: insignificant closed systems. indirectly interactive forces. directly interactive forces. non-threatening consideration. Question 2 If an organization is focused on holding current market share, the kind of strategy that is being performed may be considered: analyzer strategy prospector strategy defender strategy market share strategy Question 3 Capturing a larger port...

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  • Prüfung
  •  • 7 Seiten • 
  • von anjis • 
  • hochgeladen  11-02-2019
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MKT 571 ALL WEEK QUIZ WITH FINAL EXAM (NEW)

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MKT 571 Quiz 1 1 When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation? Value capture Value chain Presence Operational excellence 2 During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined? To beat the competition to a sale To deepen customer loyalty To decide which customers should receive a n...

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  •  • 46 Seiten • 
  • von anjis • 
  • hochgeladen  10-01-2019
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Introduction to Global Marketing Chapter 1: Presentation

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Global Marketing WARREN J. KEEGAN MARK C. GREEN NinthEdition,GlobalEditionLearning Objectives 1. Use the product/market growth matrix to explain the various ways a company can expand globally. 2 . Describe how companies in global industries pursue competitive advantage. 3. Compare and contrast single-country marketing strategy with global marketing strategy (GMS). 4. Identify the companies at the top of the Global 500 rankings. 5. Explain the stages a company goes through as its management orien...

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  • Präsentation
  •  • 26 Seiten • 
  • von all_academic • 
  • hochgeladen  22-10-2019
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ECO 550 FINAL EXAM PART 1 & 2 2017

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Question 1 Evidence from empirical studies of long-run cost-output relationships lends support to the: existence of a non-linear cubic total cost function hypothesis that marginal costs first decrease, then gradually increase over the normal operating range of the firm hypothesis that total costs increase quadratically over the ranges of output examined hypothesis that total costs increase linearly over some considerable range of output examined Question 2 Theoretically, in a long-run cost funct...

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  • Prüfung
  •  • 16 Seiten • 
  • von anjis • 
  • hochgeladen  20-02-2019
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ECO 550 FINAL EXAM PART 2

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Question 1 In a game, a dominated strategy is one where: It is always the best strategy It is always the worst strategy It is the strategy that is the best among the group of worst possible strategies. Is sometimes the best and sometimes the worst strategy Question 2 To trust a potential cooperator until the first defection and then never cooperate thereafter is a dominant strategy an irrational strategy a grim trigger strategy a non-cooperative finite game strategy a subgame imperfect strategy ...

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  •  • 9 Seiten • 
  • von anjis • 
  • hochgeladen  20-12-2018
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ECO 550 FINAL EXAM PART 2

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Question 1 In a game, a dominated strategy is one where: It is always the best strategy It is always the worst strategy It is the strategy that is the best among the group of worst possible strategies. Is sometimes the best and sometimes the worst strategy Question 2 To trust a potential cooperator until the first defection and then never cooperate thereafter is a dominant strategy an irrational strategy a grim trigger strategy a non-cooperative finite game strategy a subgame imperfect strategy ...

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  • Prüfung
  •  • 9 Seiten • 
  • von anjis • 
  • hochgeladen  26-02-2019
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10

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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. Accor...

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  • Prüfung
  •  • 273 Seiten • 
  • von all_academic • 
  • hochgeladen  14-10-2019
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