Piller Study guides, Class notes & Summaries

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TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller. All Chapaters 1-14. (Complete Download) TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller. All Chapaters 1-14. (Complete Download)
  • TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller. All Chapaters 1-14. (Complete Download)

  • Other • 84 pages • 2023
  • TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller . All Chapaters 1-14. TABLE OF CONTENT Page: 1 Questions Chapter 1: Processes and applications of direct marketing . Page: 7 2020 Chapter 2: Database marketing and customer relationship marketing 2-2. Page: 13 2020 Chapter 3: Lists and market segments Page: 19 2020 Chapter 4: Marketing analytics: Testing and measurement Page: 24 2020 Chapter 5: The offer Page: 30 2020 Chapter 6: Creative message strategies Page: 35...
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CMN 232 Midterm questions well answered graded A+
  • CMN 232 Midterm questions well answered graded A+

  • Exam (elaborations) • 10 pages • 2024
  • Available in package deal
  • CMN 232 MidtermMartin and Nakayama - correct answer MP: people understand interactions in different contexts. KC: people link short term events to long term processes EX: "he did that because of racism" Imp ICC?: people in interactions may not share interpretations and assumptions Contributions / Critiques? ** Piller - correct answer MP: imagined communities KC: "static" views of culture EX: Imp ICC? takes issue with essentialism of culture and reification of national / ethnic i...
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2024 Ready: A Comprehensive [Contemporary Direct _ Interactive Marketing,Spiller,2e] Test Bank Guide 2024 Ready: A Comprehensive [Contemporary Direct _ Interactive Marketing,Spiller,2e] Test Bank Guide
  • 2024 Ready: A Comprehensive [Contemporary Direct _ Interactive Marketing,Spiller,2e] Test Bank Guide

  • Exam (elaborations) • 143 pages • 2023
  • Are you wondering how to pass the class? The Test Bank for [Contemporary Direct _ Interactive Marketing,Spiller,2e] is your secret weapon. With comprehensive practice exam questions and official exams and answers, you’ll be ready to tackle your exams in 2023-2024 with confidence.
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Contemporary Direct and Interactive Marketing, Spiller - Exam Preparation Test Bank (Downloadable Doc) Contemporary Direct and Interactive Marketing, Spiller - Exam Preparation Test Bank (Downloadable Doc)
  • Contemporary Direct and Interactive Marketing, Spiller - Exam Preparation Test Bank (Downloadable Doc)

  • Exam (elaborations) • 143 pages • 2022
  • Description: Test Bank for Contemporary Direct and Interactive Marketing, Spiller, 2e prepares you efficiently for your upcoming exams. It contains practice test questions tailored for your textbook. Contemporary Direct and Interactive Marketing, Spiller, 2e Test bank allow you to access quizzes and multiple choice questions written specifically for your course. The test bank will most likely cover the entire textbook. Thus, you will get exams for each chapter in the book. You can s...
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BLAW 3310: Test 3: miller uta 2024  COMPILED QUESTIONS & ANSWERS (UPDATE)
  • BLAW 3310: Test 3: miller uta 2024 COMPILED QUESTIONS & ANSWERS (UPDATE)

  • Exam (elaborations) • 16 pages • 2024
  • Employment-at-will doctrine - Refers to the presumption that employment is for an indefinite period of time and may be terminated either by employer or employee. wrongful termination - A cause of action an employee may have if dismissed for an improper reason, such as exercising a public right or other interest protected in the employment relationship, such as protected class status under title VII "good faith" exception in California - Texas exceptions (jury duty - refusal to do a...
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Summary Articles M&I
  • Summary Articles M&I

  • Summary • 37 pages • 2021
  • Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...
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INTERCULTURAL COMMUNICATION INTERCULTURAL COMMUNICATION
  • INTERCULTURAL COMMUNICATION

  • Summary • 42 pages • 2020
  • Summary for the course Intercultural Communication. Includes: - Piller Chapter 1, 2, 4, 6, 7, 8 - Articles: Essed & Trienekens; Burt, Johannson, Thelander; Dervin; Martin & Nakayama; Fitzgerald; Van Sterkenburg & Knoppers; Kuipers & de Kloet; Yin; Asante, Miike & Yin; Stephan, Hourani &Horn - All Lecture notes week 1/8
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CM1010 - Intercultural Communication Summary @EUR CM1010 - Intercultural Communication Summary @EUR
  • CM1010 - Intercultural Communication Summary @EUR

  • Summary • 46 pages • 2022
  • The document includes a concise summary of required chapters from the book "Intercultural Communication: A Critical Introduction (2nd ed.)", required articles, and Canvas material from weeks 1 to 9 required in preparation for the exam of the course Intercultural Communication (CM1010) at IBCoM. The summary includes chapters 1, 2, 4, 6, 7, 8, as well as the following articles: Week 2 - Philomena Essed & Sandra Trienekens - ‘Who wants to feel white?’ Race, Dutch culture and contested iden...
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Summary articles Marketing & Innovation
  • Summary articles Marketing & Innovation

  • Summary • 36 pages • 2020
  • Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
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KILLER TEAS V PRACTICE TEST-SCIENCE PART I QUESTIONS AND ANSWERSAlveoli are tiny sacs surrounded by what? Correct Answer:  capillaries  Veins are blood vessels that transport blood from the capillaries to the what? Correct Answer:  heart
  • KILLER TEAS V PRACTICE TEST-SCIENCE PART I QUESTIONS AND ANSWERSAlveoli are tiny sacs surrounded by what? Correct Answer: capillaries Veins are blood vessels that transport blood from the capillaries to the what? Correct Answer: heart

  • Exam (elaborations) • 19 pages • 2022
  • Alveoli are tiny sacs surrounded by what? Correct Answer: capillaries Veins are blood vessels that transport blood from the capillaries to the what? Correct Answer: heart Arteries are blood vessels that transport blood away from the heart and to the what? Correct Answer: capillaries what serves as the location for the exchange of oxygen, carbon dioxide fluid and nutrients within the body? Correct Answer: capillaries What are the bronchial tubes are lined with? Correct Answer: ci...
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