-
Seite 2 aus 18 Suchergebnisse
- 4
Filter
- Alle Filter entfernen
All 18 Ergebnisse
Summary MarCom - de Pelsmacker - 5th edition
This is a summary of the book 'Marketing Communications: a European perspective' from de Pelsmacker, Geuens and van den Bergh. All the compulsory chapters for this year (3,5,6,8,9) are summarized in this document.
- Zusammenfassung
- • 29 Seiten •
Vorschau 3 aus 29 Seiten
Zusammenfassung
Summary MarCom - de Pelsmacker - 5th edition
Letzte Aktualisierung vom Dokument: vorThis is a summary of the book 'Marketing Communications: a European perspective' from de Pelsmacker, Geuens and van den Bergh. All the compulsory chapters for this year (3,5,6,8,9) are summarized in this document.
Marketing Communication summary
Summary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)
- Book
- Zusammenfassung
- • 17 Seiten •
Vorschau 1 aus 17 Seiten
Zusammenfassung
Marketing Communication summary
Letzte Aktualisierung vom Dokument: vorSummary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)
Marketing Communications_Summary ALL lectures(1TM7) in SHORT_ALL HIGHTLIGHTS SUMMARIZED
Summary Marketing Communications - ALL lectures
Most important things are described in a "short" comprehensive overview in order to prepare for the exam. 
With this summary you have a total clear overview of which subjects you have to study explanations.
- Zusammenfassung
- • 11 Seiten •
Vorschau 1 aus 11 Seiten
Zusammenfassung
Marketing Communications_Summary ALL lectures(1TM7) in SHORT_ALL HIGHTLIGHTS SUMMARIZED
Letzte Aktualisierung vom Dokument: vorSummary Marketing Communications - ALL lectures
Most important things are described in a "short" comprehensive overview in order to prepare for the exam. 
With this summary you have a total clear overview of which subjects you have to study explanations.
Marketing Communication 2016/2017: Summary Academic Articles [My exam grade: 8]
Marketing Communication 2016/2017: Full summary of all Academic Articles 
[Cho and Cheon (2004)][Burnkrant and Unnava (1995)]
[Unnava and Burnkrant (1991)]
[Brasel, Adam, Gips (2008)]
[Goldberg and Gorn (1987)]
[Tavassoli, Shultz, and Fitzsimons (1995)]
[Yi (1990)]
[Petty, Cacioppo, and Schumann (1983)] 
[Calder, Malthouse, & Schaedel (2009)]
[Pham (1998)]
[Pocheptsova, Labroo, and Dhar (2010)]
[Stuart, Shimp, and Engle (1987)]
[Wänke, Bohner, and Jurkowitsch (1997)]
[Maheswaran and Meyers-Levy...
- Zusammenfassung
- • 22 Seiten •
Vorschau 1 aus 22 Seiten
Zusammenfassung
Marketing Communication 2016/2017: Summary Academic Articles [My exam grade: 8]
Letzte Aktualisierung vom Dokument: vorMarketing Communication 2016/2017: Full summary of all Academic Articles 
[Cho and Cheon (2004)][Burnkrant and Unnava (1995)]
[Unnava and Burnkrant (1991)]
[Brasel, Adam, Gips (2008)]
[Goldberg and Gorn (1987)]
[Tavassoli, Shultz, and Fitzsimons (1995)]
[Yi (1990)]
[Petty, Cacioppo, and Schumann (1983)] 
[Calder, Malthouse, & Schaedel (2009)]
[Pham (1998)]
[Pocheptsova, Labroo, and Dhar (2010)]
[Stuart, Shimp, and Engle (1987)]
[Wänke, Bohner, and Jurkowitsch (1997)]
[Maheswaran and Meyers-Levy...
Marketing Communication 2016/2017: Summary Book chapters [My exam grade: 8]
Marketing Communications 2016/2017: Summary of Handbook Pelsmacker et al. (chapter 5, 6, 8, 9)
- Book
- Zusammenfassung
- • 16 Seiten •
Vorschau 1 aus 16 Seiten
Zusammenfassung
Marketing Communication 2016/2017: Summary Book chapters [My exam grade: 8]
Letzte Aktualisierung vom Dokument: vorMarketing Communications 2016/2017: Summary of Handbook Pelsmacker et al. (chapter 5, 6, 8, 9)
Summary Marketing communications 2017
A complete and extensive summary of all lectures from Marketing communications (spring 2017). Including notes, examples and figures from all lectures. Written in English
- Bundle
- Zusammenfassung
- • 41 Seiten •
Vorschau 2 aus 41 Seiten
Zusammenfassung
Summary Marketing communications 2017
Letzte Aktualisierung vom Dokument: vorA complete and extensive summary of all lectures from Marketing communications (spring 2017). Including notes, examples and figures from all lectures. Written in English
Marketing Communications Summary of Chapter 5, 6, 8 & 9
Uitgebreide samenvatting van Marketing Communications chapters 5, 6, 8 & 9.
- Book
- Zusammenfassung
- • 27 Seiten •
Vorschau 1 aus 27 Seiten
Zusammenfassung
Marketing Communications Summary of Chapter 5, 6, 8 & 9
Letzte Aktualisierung vom Dokument: vorUitgebreide samenvatting van Marketing Communications chapters 5, 6, 8 & 9.
Summary MarCom all lectures and Chapt. 5 6 8 & 9
Summary all lectures notes & chapt. 5 6 7 & 9
- Book
- Zusammenfassung
- • 109 Seiten •
Vorschau 2 aus 109 Seiten
Zusammenfassung
Summary MarCom all lectures and Chapt. 5 6 8 & 9
Letzte Aktualisierung vom Dokument: vorSummary all lectures notes & chapt. 5 6 7 & 9