MKT200 Unit 8 Quiz 4 Latest 2017
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MKT200 Unit 8 Quiz 4 Latest 2017 1
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Question
Question 1
5 out of 5 points
Which one of the following statements about direct marketing is true?
Direct marketing rarely occurs on a one-to-one, interactive basis.
Today's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.
Database marketing requires minimal initial investment beyond training personnel to code and mine data.
Though direct mail permits high target-market selectivity and ca...
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MKT200 Unit 8 Quiz 4 Latest 2017•MKT200 Unit 8 Quiz 4 Latest 2017
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Question
Question 1
5 out of 5 points
Which one of the following statements about direct marketing is true?
Direct marketing rarely occurs on a one-to-one, interactive basis.
Today's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.
Database marketing requires minimal initial investment beyond training personnel to code and mine data.
Though direct mail permits high target-market selectivity and ca...