Texam A&M MKTK-508-120-Marketing Management Ch 01 Quiz
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Question
Course 10216-MKTK-508-120-Marketing Management
Test Ch 01 Quiz
Attempt Score 100 out of 100 points 
QUESTION 1
1. Rising promotion costs and shrinking profit margins are the result of ________.
new and improved technology
disintermediation
industry convergence
privatization
heightened competition
5 points 
QUESTION 2
1. Car rental firms, hair dressers, and management consultants provide ________.
goods
experiences
events
services
information
5 points 
QUESTION 3
1. Julia is worried abou...
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Texam A&M MKTK-508-120-Marketing Management Ch 01 Quiz•Texam A&M MKTK-508-120-Marketing Management Ch 01 Quiz
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Question
Course 10216-MKTK-508-120-Marketing Management
Test Ch 01 Quiz
Attempt Score 100 out of 100 points 
QUESTION 1
1. Rising promotion costs and shrinking profit margins are the result of ________.
new and improved technology
disintermediation
industry convergence
privatization
heightened competition
5 points 
QUESTION 2
1. Car rental firms, hair dressers, and management consultants provide ________.
goods
experiences
events
services
information
5 points 
QUESTION 3
1. Julia is worried abou...