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Keywords Consumer Behavior Keywords Consumer Behavior
  • Keywords Consumer Behavior

  • Summary • 10 pages • 2019
  • Keywords of the course for final exam
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Summary Consumer Behavior Summary Consumer Behavior
  • Summary Consumer Behavior

  • Summary • 47 pages • 2019
  • Summary of the course for final exam
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Mass Media and Mass Persuasion summary for exam
  • Mass Media and Mass Persuasion summary for exam

  • Summary • 34 pages • 2019
  • This summary is written for the course Mass Media and Mass Persuasion of the minor Media Psychology at the HU, schoolyear 2019-2020. The summary includes the following material: - Dynamics of Persuasion - Slides posted on Canvas - Articles: The levels of visual framing, advertising psychology and children's consumer behavior
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summary of consumer behavior according to the learning objectives ( with Chinese explanation) summary of consumer behavior according to the learning objectives ( with Chinese explanation)
  • summary of consumer behavior according to the learning objectives ( with Chinese explanation)

  • Summary • 27 pages • 2018
  • It is a summary written accoring to the learning objectives given by the teacher and contains some explanation in Chinese. Good luck!
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summary of consumer behavior & brading according to learning objectives (All in English) summary of consumer behavior & brading according to learning objectives (All in English)
  • summary of consumer behavior & brading according to learning objectives (All in English)

  • Summary • 27 pages • 2018
  • It is a document with explanation of consumer behavior according to the learning objectives given by the teacher. I get an 8,5 in the multiple choices exam with it. Good luck guys! p.s. There is also a version containing Chinese explanation which can help Chinese fellow students. You can only download that version if you need because they are the same in the English parts.
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summary of consumer behavior & branding accoding to the learning objectives (All in English)
  • summary of consumer behavior & branding accoding to the learning objectives (All in English)

  • Summary • 27 pages • 2018
  • It is a document with explanation according to the learning objective given by the teacher, and all the explanation are from the text books. I made it before the exam and get a 8,5 in the multipul choices exam. Hope it can help you a lot guys. p.s. There is also a version with some chinese exlpanation. Those who need that version can only down load that one because I only add chinese explanation and the English parts are just the same.
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Summary Consumer Behaviour and Branding
  • Summary Consumer Behaviour and Branding

  • Summary • 70 pages • 2018
  • This is a summary on Consumer Behaviour: A European Outlook by Leon G. Schiffman. ISBN: 9780273724254
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SUMMARY: Consumer Behavior by Hoyer and MacInnis (sixth edition) SUMMARY: Consumer Behavior by Hoyer and MacInnis (sixth edition)
  • SUMMARY: Consumer Behavior by Hoyer and MacInnis (sixth edition)

  • Summary • 31 pages • 2018
  • This is a summary of all 14 chapters of the book Consumer Behavior by Hoyer and MacInnis. I summarized the sixth edition of the book.
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Consumer Behavior Summary Consumer Behavior Summary
  • Consumer Behavior Summary

  • Summary • 48 pages • 2018
  • Consumer Behavior Wayne Hoyer Deborah J. Macinnis 6th Edition Summary Chapter 1-14
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Summary Consumer Behaviour & Branding Summary Consumer Behaviour & Branding
  • Summary Consumer Behaviour & Branding

  • Summary • 19 pages • 2017
  • Summary Consumer Behaviour a European Outlook
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