Consumer Behaviour notes (2nd edition)

MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)

The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material

Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.

MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)

MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)

MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)

The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material

Summary of all the lecture notes and book chapters needed to pass the exam

Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.

This list of concepts contains all relevant terms in alphabetical order. The terms are defined as described in the book.

Summary for course Buying Behavior and Innovation (1ZV20): summary of Consumer behavior: A European outlook (second edition) including additional information from the lecture slides.

Industrial Psychology 224 (Consumer Psychology), typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" by authors Schiffman & Kanuk For chapters 8-16, needed for the exam Summaries are VERY neat & thorough!

These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.