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The Trade Desk EDGE Study guides, Class notes & Summaries
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The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution
- Exam (elaborations) • 5 pages • 2023
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The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution
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TradeDesk: Marketing Foundations Questions and Verified Answers | Passed | A+
- Exam (elaborations) • 31 pages • 2024
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TradeDesk: Marketing Foundations 
Questions and Verified Answers | Passed | 
A+
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TheTradeDesk: Intro to Programmatic Questions and Verified Answers | Passed | A+
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TheTradeDesk: Intro to Programmatic 
Questions and Verified Answers | Passed | 
A+TheTradeDesk: Intro to Programmatic 
Questions and Verified Answers | Passed | 
A+
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TheTradeDesk: Advertising Concepts Questions and Verified Answers | Passed | A+
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TheTradeDesk: Advertising Concepts 
Questions and Verified Answers | Passed | 
A+
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TheTradeDesk: Audience Activation Questions and Verified Answers | Passed | A+
- Exam (elaborations) • 6 pages • 2024
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TheTradeDesk: Audience Activation 
Questions and Verified Answers | Passed | 
A+
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The Trade Desk EDGE: Marketing Foundations exam Questions and Verified Answers | Passed | A+
- Exam (elaborations) • 13 pages • 2024
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The Trade Desk EDGE: Marketing 
Foundations exam Questions and Verified 
Answers | Passed | A+
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TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+
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TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+
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The Trade Desk EDGE: Marketing Foundations exam Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 11 pages • 2024
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What does "PII" stand for? 
: Personally Identifiable Information 
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction 
on a per impression basis. 
: True 
The major difference between a true DSP and an ad network is: 
: An ad network focuses on both the demand side and supply side 
As RTB evolves: 
: The epicenter of power moves from the sell side to the buy side 
If you are the only one on the marketing plan, your frequency window might be: 
: Not serving as...
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TheTradeDesk: Advertising Concepts Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 6 pages • 2024
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The industry needs to begin giving credit to all levels of the purchase funnel - not just 
the last click. 
True 
False 
: True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase funnel 
Middle of the purchase funnel 
: A 
It's important to have measurable conversions at all levels of the purchase funnel. 
True 
False 
: True 
2 | P a g e 
Line item-based systems require you t...
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TheTradeDesk: Campaign Success Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 8 pages • 2024
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Demanding Transparency and running on a whitelist or a blacklist are methods to 
ensure brand safety 
True 
False 
: True 
WhiteOps is simply a text file that publishers drop onto their websites, stating the 
companies that are authorized to sell their inventory. This allows programmatic buyers 
to check the validity of the inventory that they purchase. 
True 
False 
: False 
As well as owned and operated features available in DSPs, buyers need to partner with 
the industry leading technolog...
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TheTradeDesk: Audience Activation Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 5 pages • 2024
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A campaign's strategy depends on the sales cycle of the product being advertised. 
True 
False 
: True 
Recency plays a more important role in retargeting strategies than with other campaign 
strategies. 
True 
False 
: True 
When should you start optimizing? 
Day 1 
Day 7 
Day 14 
As soon as there is enough data to inform decisions 
: D 
2 | P a g e 
When budgets are large, you should focus on more granular targeting with your 
campaign. 
True 
False 
: False 
All data is created equal. 
Tru...
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