Theories of Marketing (6314M0185Y)

Answers to all the weekly reading questions of topic 1 - 5. Made in 2021/2022. Can be used to test your knowledge of the articles and how they link together (important for exam!).

All answers to the mandatory weekly quizzes on Canvas. Right answers are colored orange. Questions are relevant for the final exam.

This is an extensive summary of everything discussed in the lectures, knowledge clips, articles, reading questions, and quizes. It covers all five topics as well as a short wrap-up on the exam and remaining questions from other students. Illustrated by models and drawings of my own. Master: Business Administration - University of Amsterdam

Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...

All the necessary information for the exam in one summary

Achieved grade with help of this summary: 7.5 An in-depth summary of all the necessary reading material required for the course and knowledge clips. Highlighted keywords for ease of reading.

Extensive summary of all lectures and knowledge clips. Obtained grade with this document: 8.7

Summary of everything you need to pass the exam!