Advanced Management and Marketing (BMO21306)

Thank you for using this file of @WURstudents! Follow us on Stuvia, Studeersnel, Instagram and Facebook for more interesting files of WUR courses! This file consists of the answers (incl. steps) to the questions of the marketing assignment 2.

Thank you for using this file of @WURstudents! Follow us on Stuvia, Studeersnel, Instagram and Facebook for more interesting files of WUR courses! This file consists of sample questions (excl. answers) that may appear on the real exam!

Alles wat je moet weten, ik had zelf een 8!

This is a comprehensive summary of the subject “Advanced Management and Marketing (Marketing)”. Teaching material from the various lessons and related literature have been incorporated into it. In addition, various examples have been given as to clarify the abstract nature of some literature. When you have this summary, I guarantee you won't need to review the slides and book ever again! Everything is there.

This is a comprehensive summary of the course “Advanced Management and Marketing (Management)”. Teaching material from the various lessons and related literature have been incorporated into it. In addition, various examples have been given as to clarify some literature that can be perceived to be rather abstract. When you have this summary, I guarantee you won't need to review the slides and book ever again! Everything is there.

Samenvatting Advanced Management and Marketing (BMO-21306). Door gebruik te maken van deze samenvatting heb ik een 8.5 gehaald voor mijn tentamen. Het is een erg uitgebreid vak, waar enorm veel informatie wordt gegeven. Ik heb geprobeerd dit voor zover mogelijk iets beknopter te maken.

For the course Advanced Management and Marketing the compulsory reading of the book "Multivariate Statistics and Marketing Analytics" by Dawn Iacobuccio is summarized. I made this summary for myself to study with but want to share it with everyone as well.