Summary
Summary MNM2604 - Business-to-Business Marketing (MNM2604)
- Course
- Institution
SUMMARY OF B2B MARKETING. IT DESCRIBES B2B MARKETING AS A BUSINESS(BUYING/SELLING) DIRECTED TOWARDS AND DEALING WITH BUSINESS CUSTOMERS AS OPPOSED TO END CONSUMERS SUCH AS YOURSELF. IT INCLUDES COMMUNALITIES BETWEEN B2B AND B2C MARKETS, B2B BUYING,CONCEPTS AND CONTEXT OF BUSINESS STRATEGY, MARK...
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