Radboud Universiteit Nijmegen (RU) • Master Marketing
Latest uploads for Master Marketing at Radboud Universiteit Nijmegen (RU). Looking for Master Marketing notes at Radboud Universiteit Nijmegen (RU)? We have lots of notes, study guides and study notes available for Master Marketing at Radboud Universiteit Nijmegen (RU).
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Courses Master Marketing at Radboud Universiteit Nijmegen (RU)
Notes available for the following courses of Master Marketing at Radboud Universiteit Nijmegen (RU)
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Consumer behavior MANMMA024 9
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International Brand Management MAN-MMA035A 12
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Marketing & Innovation MMA026 11
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Marketing Performance MAN-MMA025 14
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Methodology for Marketing and Strategy Research MAN-MMA032A 3
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Methodology in Marketing and Strategy Research MSMR032a 1
Popular books Radboud Universiteit Nijmegen (RU) • Master Marketing
Kevin Lane Keller, Vanitha Swaminathan • ISBN 9781292314969
Latest notes & summaries Radboud Universiteit Nijmegen (RU) • Master Marketing
This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
- Book
- Summary
- • 24 pages's •
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Radboud Universiteit Nijmegen•Consumer behavior
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Consumer Behavior • Wayne D. Hoyer, Deborah J. Macinnis• ISBN 9781305507272
Preview 3 out of 24 pages
This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. 
 
Below is a list of all the articles discussed in this summary. 
Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing 
Article 2: K...
- Summary
- • 53 pages's •
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Radboud Universiteit Nijmegen•Marketing Performance
Preview 4 out of 53 pages
This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. 
 
Below is a list of all the articles discussed in this summary. 
Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing 
Article 2: K...
The lectures have been described mega extensively up to the examples. “almost” literally transcribed. It is also indicated which items are important for the exam and which parts you need to know. 
*Up to lecture 7. Through these lectures I got a 8.0. 

- Class notes
- • 5 pages's •
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Radboud Universiteit Nijmegen•Marketing & Innovation
Preview 2 out of 5 pages
The lectures have been described mega extensively up to the examples. “almost” literally transcribed. It is also indicated which items are important for the exam and which parts you need to know. 
*Up to lecture 7. Through these lectures I got a 8.0. 

The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the 
front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.
- Summary
- • 3 pages's •
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Radboud Universiteit Nijmegen•Marketing & Innovation
Preview 1 out of 3 pages
The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the 
front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.
The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.
- Summary
- • 4 pages's •
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Radboud Universiteit Nijmegen•International Brand Management
Preview 1 out of 4 pages
The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.
Summary of all clips that were presented in the course on the four topics. The clips are written down more clearly to help you understand the subject better and prepare yourself for the assignments and the exam. Next to the information several exam questions are made to help with the preparation of the exam and to test your knowledge.
- Summary
- • 12 pages's •
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Radboud Universiteit Nijmegen•Methodology For Marketing And Strategy Research
Preview 2 out of 12 pages
Summary of all clips that were presented in the course on the four topics. The clips are written down more clearly to help you understand the subject better and prepare yourself for the assignments and the exam. Next to the information several exam questions are made to help with the preparation of the exam and to test your knowledge.
Comprehensive summary of the article. Brand new article so it does not appear in other summaries. 

- Package deal
- Summary
- • 6 pages's •
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Radboud Universiteit Nijmegen•International Brand Management
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Bundel artikelen International Brand Management 2021 (missen in andere sv)• By joostlanghout
Preview 2 out of 6 pages
Comprehensive summary of the article. Brand new article so it does not appear in other summaries. 

Comprehensive summary of the article. Missing in almost all summaries
- Package deal
- Summary
- • 7 pages's •
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Radboud Universiteit Nijmegen•International Brand Management
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Bundel artikelen International Brand Management 2021 (missen in andere sv)• By joostlanghout
Preview 2 out of 7 pages
Comprehensive summary of the article. Missing in almost all summaries
Comprehensive summary of the article. Missing in almost all summaries
- Package deal
- Summary
- • 5 pages's •
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Radboud Universiteit Nijmegen•International Brand Management
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Bundel artikelen International Brand Management 2021 (missen in andere sv)• By joostlanghout
Preview 2 out of 5 pages
Comprehensive summary of the article. Missing in almost all summaries
Article Summary. Covers all the important information.
- Package deal
- Summary
- • 5 pages's •
-
Radboud Universiteit Nijmegen•International Brand Management
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Bundel artikelen International Brand Management 2021 (missen in andere sv)• By joostlanghout
Preview 2 out of 5 pages
Article Summary. Covers all the important information.