Digital marketing

This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6

Summary of Chapters 2, 4, 8, 16, 18, and 19 of the eMarketing: the Essential Guide to Marketing in a Digital World book for the Digital Marketing part of the Sales & Digital Marketing course.

Summary Digital Marketing, English. Digital Marketing Fundamentals, 1st edition, Noordhoff Publishers. Authors: M. Visser and B. Sikkenga. Chapter 1 to 13

Summary Digital Marketing, English. Book: Digital Marketing Fundamentals, 1st edition. Authors: M. Visser and B. Sikkenga. ISBN 9789001887124.

Relevant theories, approaches and methods to better understand today’s digital marketing landscape. This course takes an interdisciplinary perspective by linking Digital Marketing to other relevant domains, such as: Consumer Psychology, Strategy and (Marketing) Analytics. Theoretical foundations are translated into business practice so that theory can be applied in the field of business. This course gives students knowledge, understanding and in‐depth insights on the topics, theories, appr...

Summary in English from Digital Marketing. Based on the powerpoints from Ecommercewiki

Small Business and Retail Management, subject: Digital Marketing. Literature: ecommercewiki - modules 1-5, 7, 9-11. Contains also extra information and practice questions.

Notes of the Digital Marketing lectures. Complete with examples and important exam hints, made by the lecturer.

The third year at Tio for Hotel and Event management students. Summary of all lessons. Third year course from Tio for the Hotel and Event management students. Summary of all lessons.