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Review Test Submission: Quiz 9

Course Strategic Marketing Mtk 475

Test Quiz 9 Ch 14 Feb 2016

Instructions This quiz consist of 15 multiple choice questions and covers the material

in Chapter 14. Be sure you are in Chapter 14 when you take the quiz.

 Question 1

3 out of 3 points

Which of the following is the first stage in aligning the organization with the market?

Selected Answer:

Improving alignment through informal lateral integration

Correct Answer:

Improving alignment through i...
MKT 475 Mkt 475 chapter 14 Quiz 9 question and answer grade A+.
Last document update:
ago
Review Test Submission: Quiz 9

Course Strategic Marketing Mtk 475

Test Quiz 9 Ch 14 Feb 2016

Instructions This quiz consist of 15 multiple choice questions and covers the material

in Chapter 14. Be sure you are in Chapter 14 when you take the quiz.

 Question 1

3 out of 3 points

Which of the following is the first stage in aligning the organization with the market?

Selected Answer:

Improving alignment through informal lateral integration

Correct Answer:

Improving alignment through i...
MKT 475 MKT 475 Quiz 10Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
Exam (elaborations) • 4
pages
• 2023
Strategic Marketing

Test Quiz

10

Question 1

3 out of 3 points

Which of the following is a danger of using a marketing dashboard?

Selected

Answer: The dashboard contains metrics only relevant to assessing

past performance.

Correct

Answer: The dashboard contains metrics only relevant to assessing

past performance.

 Question 2

3 out of 3 points

_____ is a formalized management control system that implements a given

business unit strategy by means of activities across four areas: f...
MKT 475 MKT 475 Quiz 10Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
Last document update:
ago
Strategic Marketing

Test Quiz

10

Question 1

3 out of 3 points

Which of the following is a danger of using a marketing dashboard?

Selected

Answer: The dashboard contains metrics only relevant to assessing

past performance.

Correct

Answer: The dashboard contains metrics only relevant to assessing

past performance.

 Question 2

3 out of 3 points

_____ is a formalized management control system that implements a given

business unit strategy by means of activities across four areas: f...
MKT 475 quiz 9 Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
Exam (elaborations) • 4
pages
• 2023
Question 1

3 out of 3 points

_____ organizational design assigns departments, groups, or individuals,

responsibility for specific activities, such as advertising and sales

promotion, pricing, sales, marketing research, and marketing planning and

services.

Selected

Answer: Function

al

Correct

Answer: Function

al

 Question 2

0 out of 3 points

The _____ of marketing activities across multiple functions is more common

in market-oriented businesses serving business customers, and op...
MKT 475 quiz 9 Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
Last document update:
ago
Question 1

3 out of 3 points

_____ organizational design assigns departments, groups, or individuals,

responsibility for specific activities, such as advertising and sales

promotion, pricing, sales, marketing research, and marketing planning and

services.

Selected

Answer: Function

al

Correct

Answer: Function

al

 Question 2

0 out of 3 points

The _____ of marketing activities across multiple functions is more common

in market-oriented businesses serving business customers, and op...
MKT 475 Mkt 475 chapter 13 Quiz 8Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
Exam (elaborations) • 6
pages
• 2023
Review Test Submission: Quiz 8

Course Strategic Marketing Mtk 475

Test Quiz 8 Ch 13 Feb 2016

Instructions This quiz consist of 15 multiple choice questions and covers the material in Chapter 13.

Be sure you are in Chapter 13 when you take the quiz.

Results

Displayed

Submitted Answers, Correct Answers, Feedback

 Question 1

3 out of 3 points

_____ selling provides assistance and support to value chain members rather than obtaining sales.

Selected Answer:

Trade

Correct Answer:

Trad...
MKT 475 Mkt 475 chapter 13 Quiz 8Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
Last document update:
ago
Review Test Submission: Quiz 8

Course Strategic Marketing Mtk 475

Test Quiz 8 Ch 13 Feb 2016

Instructions This quiz consist of 15 multiple choice questions and covers the material in Chapter 13.

Be sure you are in Chapter 13 when you take the quiz.

Results

Displayed

Submitted Answers, Correct Answers, Feedback

 Question 1

3 out of 3 points

_____ selling provides assistance and support to value chain members rather than obtaining sales.

Selected Answer:

Trade

Correct Answer:

Trad...
MKT 475 Mkt 475 ch 11 and 12 Quiz 7 Questions and Answers 100% Correct.
Exam (elaborations) • 11
pages
• 2023
Review Test Submission: Quiz 7

Course Strategic Marketing Mktg 475

Test Quiz 7 ch 11 and 12

Instruction

s

This quiz consist of 30 multiple choice questions. The first 15

questions cover the material in Chapter 11. The second 15 questions

cover the material in Chapter 12. Be sure you are in the correct

Chapter when you take the quiz.

Results

Displayed

Submitted Answers, Correct Answers, Feedback

 Question 1

3 out of 3 points

A low-active pricing strategy:

Selected

Answer:

is m...
MKT 475 Mkt 475 ch 11 and 12 Quiz 7 Questions and Answers 100% Correct.
Last document update:
ago
Review Test Submission: Quiz 7

Course Strategic Marketing Mktg 475

Test Quiz 7 ch 11 and 12

Instruction

s

This quiz consist of 30 multiple choice questions. The first 15

questions cover the material in Chapter 11. The second 15 questions

cover the material in Chapter 12. Be sure you are in the correct

Chapter when you take the quiz.

Results

Displayed

Submitted Answers, Correct Answers, Feedback

 Question 1

3 out of 3 points

A low-active pricing strategy:

Selected

Answer:

is m...
Question 1

3 out of 3 points

Which of the following is the final step in selecting the distribution

strategy?

Selected

Answer: Selecting the channel

configuration

Correct

Answer: Selecting the channel

configuration

 Question 2

3 out of 3 points

Often customers shop for information in one channel, then defect from

that channel to make the purchase in another medium. This process is

referred to as _____.

Selected

Answer: channel

surfing

Correct

Answer: channel

surfing

 Q...
MKT 475 Mkt 475 chapter 10 Quiz 6 question and answer grade A+.
Last document update:
ago
Question 1

3 out of 3 points

Which of the following is the final step in selecting the distribution

strategy?

Selected

Answer: Selecting the channel

configuration

Correct

Answer: Selecting the channel

configuration

 Question 2

3 out of 3 points

Often customers shop for information in one channel, then defect from

that channel to make the purchase in another medium. This process is

referred to as _____.

Selected

Answer: channel

surfing

Correct

Answer: channel

surfing

 Q...
MKT 475 Mkt 475 chapter 8 and 9 Quiz 5 question and answer grade A+.
Exam (elaborations) • 11
pages
• 2023
Question 1

3 out of 3 points

Which of the following is true of scanner-based tests?

Selected

Answer:

It uses cable television and a computerized database to

track new product.

Correct

Answer:

It uses cable television and a computerized database to

track new product.

 Question 2

3 out of 3 points

Product _____ refers to when a new product attracts sales from an existing

product.

Selected

Answer:

cannibalizat

ion

Correct

Answer:

cannibalizat

ion

 Question 3

3 out of 3...
MKT 475 Mkt 475 chapter 8 and 9 Quiz 5 question and answer grade A+.
Last document update:
ago
Question 1

3 out of 3 points

Which of the following is true of scanner-based tests?

Selected

Answer:

It uses cable television and a computerized database to

track new product.

Correct

Answer:

It uses cable television and a computerized database to

track new product.

 Question 2

3 out of 3 points

Product _____ refers to when a new product attracts sales from an existing

product.

Selected

Answer:

cannibalizat

ion

Correct

Answer:

cannibalizat

ion

 Question 3

3 out of 3...
MKT 475 Mkt 475 ch 6 and 7 Quiz 2 question and answer grade A+.
Exam (elaborations) • 9
pages
• 2023
Question 1

3 out of 3 points

A(n)_____ is a life product life cycle stage where the product-market is

actually fading away instead of experiencing a temporary fall or cyclical

changes.

Selected

Answer: declining productmarket

Correct

Answer: declining productmarket

 Question 2

3 out of 3 points

The number of competitors in a(n) _____ market initially consists of the

first market entrant and one or two other firms.

Selected

Answer: emergi

ng

Correct

Answer: emergi

ng

 Que...
MKT 475 Mkt 475 ch 6 and 7 Quiz 2 question and answer grade A+.
Last document update:
ago
Question 1

3 out of 3 points

A(n)_____ is a life product life cycle stage where the product-market is

actually fading away instead of experiencing a temporary fall or cyclical

changes.

Selected

Answer: declining productmarket

Correct

Answer: declining productmarket

 Question 2

3 out of 3 points

The number of competitors in a(n) _____ market initially consists of the

first market entrant and one or two other firms.

Selected

Answer: emergi

ng

Correct

Answer: emergi

ng

 Que...
MKT 475 Mkt 475 ch2 and 3 Quiz 2 question and answer grade A+.
Exam (elaborations) • 8
pages
• 2023
Question 1

3 out of 3 points

Which of the following is the final step in analyzing the competition?

Selected

Answer: Identifying and evaluating potential

competitors

Correct

Answer: Identifying and evaluating potential

competitors

 Question 2

3 out of 3 points

_____ refers to firms using simpler and less costly ways to match the value

requirements offered by the products of incumbent firms serving the

market.

Selected

Answer: Disruptive

innovation

Correct

Answer: Disruptive
...
MKT 475 Mkt 475 ch2 and 3 Quiz 2 question and answer grade A+.
Last document update:
ago
Question 1

3 out of 3 points

Which of the following is the final step in analyzing the competition?

Selected

Answer: Identifying and evaluating potential

competitors

Correct

Answer: Identifying and evaluating potential

competitors

 Question 2

3 out of 3 points

_____ refers to firms using simpler and less costly ways to match the value

requirements offered by the products of incumbent firms serving the

market.

Selected

Answer: Disruptive

innovation

Correct

Answer: Disruptive
...
MKT 475 Mkt 475 ch1 question and answer grade A+.
Exam (elaborations) • 4
pages
• 2023
Question 1

3 out of 3 points

_____ consist(s) of the benefits and costs resulting from the purchase and

use of products as perceived by the buyer.

Selected

Answer: Customer

value

Correct

Answer: Customer

value

 Question 2

3 out of 3 points

Which of the following stages of marketing strategy process consists of

brand, value-chain, pricing, and promotion and selling strategies designed

and implemented to meet the value requirements of targeted buyers?

Selected

Answer: Market-dri...
MKT 475 Mkt 475 ch1 question and answer grade A+.
Last document update:
ago
Question 1

3 out of 3 points

_____ consist(s) of the benefits and costs resulting from the purchase and

use of products as perceived by the buyer.

Selected

Answer: Customer

value

Correct

Answer: Customer

value

 Question 2

3 out of 3 points

Which of the following stages of marketing strategy process consists of

brand, value-chain, pricing, and promotion and selling strategies designed

and implemented to meet the value requirements of targeted buyers?

Selected

Answer: Market-dri...
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