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The Trade Desk EDGE: Marketing Foundations Exam - Q & A
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The Trade Desk EDGE: Marketing Foundations Exam - Q & A What does "PII" stand for? Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. True The major difference between a true DSP and an ad network is: An ad network focuses on both the demand side and supply side As RTB evolves: The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your freq...
