Consumer Guías de estudio, Notas de estudios & Resúmenes

This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.

This document includes all lecture notes for lectures 1 up untill 12, including a summary of all the articles for each week.

Summary of all readings of the course MCB30806 Sensory Perception and Consumer Preference

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

This is a practice exam I made myself for Economic and Consumer Psychology. It contains a total of 40 multiple choice questions and 20 open questions based on the literature, lecture, and scientific articles. I made them as realistic as possible and the answers can be found at the bottom of the document. They are a good way to test your knowledge and preparation for the test.

Summary of material covered (preparations for lectures and notes during class) for the course consumer behavior at the free university of Amsterdam. period 4 (february to march 2024).

Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins

An all encompassing summary of the course Consumer Behaviour. Written in an organized, structured way with plenty of clear examples and visuals to guide you through the learning process. This summary includes; * all lectures * all guest lectures * the book Nudge by Thaler and Sunstein * all the required readings (articles, videos, ...) This course is given by Clara Cutello en Barbara Briers at the Faculty of Business and Economics.

PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher in the academic year 2023/2024 for the Consumer Behavior course of UvA.