Consumer Study guides, Class notes & Summaries

Compact and covering summary of the book 'Consumer Behaviour: a European outlook', by H. Hansen. Covers chapters 1-5, 7-11 and 13.

Consumer Behavior Wayne Hoyer Deborah J. Macinnis 6th Edition Summary Chapter 1-14

This is a summary on Consumer Behaviour: A European Outlook by Leon G. Schiffman. ISBN: 9780273724254

It is a document with explanation of consumer behavior according to the learning objectives given by the teacher. I get an 8,5 in the multiple choices exam with it. Good luck guys! p.s. There is also a version containing Chinese explanation which can help Chinese fellow students. You can only download that version if you need because they are the same in the English parts.

It is a document with explanation according to the learning objective given by the teacher, and all the explanation are from the text books. I made it before the exam and get a 8,5 in the multipul choices exam. Hope it can help you a lot guys. p.s. There is also a version with some chinese exlpanation. Those who need that version can only down load that one because I only add chinese explanation and the English parts are just the same.

It is a summary written accoring to the learning objectives given by the teacher and contains some explanation in Chinese. Good luck!

Summary Marketing Tools Cambridge International AS and A level Business Malcolm Surridge & Andrew Gillespie ISBN: 9781444181395 Chapters 9: What is marketing? - 9.1: The role of marketing and its relationship with other business activities - 9.2: Supply and demand - 9.3: Features of markets - 9.4: Producer and consumer markets - 9.5: Niche versus mass marketing - 9.6: Segmentation methods 11: Marketing mix - 11.1: The marketing mix - 11.2: The role of the customer (the 4 Cs) - 11.3: Product -...

English summery, consist of: * Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13) * Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13) * Article 1: Cialdini's six principles of influence

Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.

This is a English summary from the book Consumer Behavior, written by Hoyer, MacInnes and Pieters. Covers chapters 1-14.