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Summary Compulsory Chapters - Marketing Communication
- Summary • 27 pages • 2020
- Available in package deal
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This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
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Marketing Communications Summary
- Summary • 48 pages • 2020
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Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!
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Marketing communication - a European perspective
- Summary • 38 pages • 2020
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- $4.45
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A summary of the book
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Marketing Communications Book Summary (Tilburg University, Marketing Management Master)
- Summary • 32 pages • 2020
- Available in package deal
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- $6.12
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This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
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(Grade 8.6) Marketing Communications Book + Lectures COMPLETE
- Package deal • 2 items • 2020
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- $11.70
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This includes all the lectures and chapters for the course Marketing Communications.
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Marketing Communications: A European Perspective (CH 3, 4, 7, 13)
- Summary • 19 pages • 2020
- Available in package deal
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- $8.91
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This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.
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Lectures Marketing Communication Tilburg University 2020
- Summary • 41 pages • 2020
- Available in package deal
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- $8.91
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Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
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Examinations Summary
- Summary • 70 pages • 2020
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- $6.11
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Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs.

Chapter 1: Integrated communications 
Chapter 2: Branding 
Chapter 3: How marketing communications work (to Peripheral-route processing) 
Chapter 4: Marketing communications planning 
Chapter 5: Advertising 
Chapter 6: Online communication 
Chapter 7: Media planning...
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Summary Marketing Communications A European Perspective
- Summary • 67 pages • 2020
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- $6.12
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Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
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Summary Marketing Communications A European Perspective
- Summary • 67 pages • 2020
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- $5.56
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Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.