Hypodermic needle model Study guides, Class notes & Summaries

MC 110 Final Test Questions and Correct Answers Another name for the Magic Bullet Theory - ANSWER hypodermic needle Magic Bullet - ANSWER humans have no control over media message's influence Propaganda - ANSWER the powerful media Minimal effects model - ANSWER we pay attention to media content that is most familiar, and we retain messages that reinforce our values and attitudes Social learning - ANSWER we imitate acts of viole...

There are four schools in the College of Communication and Information. What are they? Which ones offer a minor? Which one offers only a minor to undergraduates? - 1. Advertising & Public Relations 2. Communication Studies 3. Information Sciences - ONLY OFFERS MINOR 4. Journalism & Electronic Media What are the areas of specialization in journalism? - Visual communication, Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, International ...

What four schools are in the College of Communication and Information and minors offered - Answer-1. School of Advertising and Public Relations-no minor 2. School of Communication Studies-minor 3. School of Information Sciences and Tech-minor 4. School of Journalism and Electronic Media.-minor What are the areas of specialization in Journalism? - Answer-1. science journalism 2. sports journalism 3. media management 4. print/web journalism 5. broadcast journalism 6. visual communication...

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

COHN SOCI 205 EXAM 1 Latest Questions with 100% Accurate Solutions Types of Information you can use when making an argument... - Answer ️️ -a. Statistics b. Historical (factually backed) instances c. Scientific study i. Experiment ii. Survey iii. Data analysis Some reasons why campaigns fail - Answer ️️ -Herbert Hyman and Paul Sheatsly Purpose- demonstrates psychological factors that impede communication, and formulates principles for mass info campaigns Findings- all persons ...

Hypodermic Needle Model - Answer- an early model in mass communication research that attempted to explain media effects by arguing that the media figuratively shoot their powerful effects into unsuspecting or weak audiences (Katz, Lazarsfield) selective attention - Answer- People choose to look at sources that agree with them cognitive dissonance - Answer- ignoring what you don't want to hear because it doesn't make sense to you Two step model of info - Answer- info must go through op...

SOCI 205 Cohn Exam 1 With 100% Correct Answers 2023 capitalism - Correct Answer-a system where means of production are privately owned -labor is free feudalism - Correct Answer-bound to a noble/land -forced labor bourgeosie - Correct Answer--owns capital -someone who owns and controls the means of production under capitalism -the employer proletariat - Correct Answer-laborer Lumpenproletariat - Correct Answer--people living on the margin of society such as beggars, vagrants, and...

Cohn Soci 205 Exam 1 Study Guide With Complete Solutions

Sociology 205 (Cohn) Exam With 100% Correct Answers 2023

Why Info Campaigns fail by Hyman EZ - Answer- What are the problems with information Campaigns? - Answer- - Some people just never seek out information and they do no absorb much info that is presented - if you are interested you will learn more - you seek out information that already fits what you think - people interpret things in a different way - just because you are given the info does not mean it changes your attitude Selective Exposure to Information by Sears and Freedman De...