Marketin Guías de estudio, Notas de estudios & Resúmenes
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Libros populares 'Marketin' · Muestra todo (15) Ocultar
Marketing Strategy and Competitive Positioning PDF eBook
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud
17 documentos
International Marketing Strategy: Analysis, Development and Implementation
Isobel Doole, Robin Lowe
15 documentos
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Summary - Topic Political Marketing, Campaigns and Voters (775334005Y) UvA
- Resumen • 39 páginas • 2023
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- $9.48
- 37x vendido
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This document contains the Topic: Political Marketing, Campaigns, and Voters notes (including readings and lectures) I took. Using these materials I got an 8.2.
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Marketing communication and the consumer FULL SUMMARY 2023-2024
- Resumen • 90 páginas • 2023 Popular
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- $8.93
- 21x vendido
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FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!
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Test Bank for Marketing An Introduction, 15th edition By Gary Armstrong, Philip Kotler
- Examen • 599 páginas • 2023
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- $17.49
- 11x vendido
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Test Bank for Marketing An Introduction, 15th edition By Gary Armstrong, Philip Kotler
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
- Examen • 829 páginas • 2023
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Disponible en paquete
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ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
- Examen • 140 páginas • 2023
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- $17.98
- 9x vendido
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
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Global Marketing Innovation Lecture/Article Summary
- Resumen • 65 páginas • 2023
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- $18.59
- 24x vendido
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These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. 
 
With these notes, students can effectively review and reinforce their...
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
- Examen • 700 páginas • 2023
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- $39.99
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
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TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version
- Examen • 1465 páginas • 2023
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- $17.99
- 7x vendido
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TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version 
 
TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version
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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault
- Examen • 1199 páginas • 2023
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- $39.99
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Test Bank for Essentials of Marketing 18e 18th Edition by Joseph Cannon, William Perreault and E. Jerome McCarthy. Full Chapters test bank included (Ch 1 to 19) 
 
Chapter 1: Marketing's Value to Consumers, Firms, and Society 
 
Chapter 2: Marketing Strategy Planning 
 
Chapter 3: Evaluating Opportunities in the Changing Market Environment 
 
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning 
 
Chapter 5: Final Consumers and Their Buying Behavior 
 
Chapter 6: Busine...
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Retail Marketing Summary
- Resumen • 64 páginas • 2023
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Disponible en paquete
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- $14.50
- 16x vendido
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PM for DISCOUNT :) 
 
This summary contains all the materials from lectures that are needed for your exams. It also consists of guest lectures, which might differ from year to year. Following this summary helped me achieve an 8/10 grade in my final examination. The summary is pretty recent, so do not hesitate to check it out! Good luck on your exams. 
 
Please leave a positive rating if satisfied ! :)
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Resumen • 70 páginas • 2024
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- $7.81
- 9x vendido
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.