Princ of marketing Study guides, Class notes & Summaries

MNM3702 Marketing Research Study Notes. STUDY UNIT 1: THE ROLE OF MARKETING RESEARCH IN THE DECISION-MAKING PROCESS The Need for Marketing Information Knowledge comes from information, which comes from data, which comes from marketing research. Marketing information is therefore crucial for organisations. Marketing research serves two important purposes, namely: • It provides the organisation with information about customer demand for products and services. • It gives customers the o...

This document covers all of Dr. Spencer's classes for Marketing 331 at Anderson University. It will be incredible useful in studying for his in-depth quizzes and exams, as he does not provide any course materials.