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Attitudes & Advertising
[Show more]Attitudes & Advertising
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A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). 

The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology
of Advertising, ISBN 3061

The summarized chapters are:
1 - Setting the stage
4 - How consumers form attitudes towards prod...
Preview 4 out of 80 pages
Add to cartA summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). 

The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology
of Advertising, ISBN 3061

The summarized chapters are:
1 - Setting the stage
4 - How consumers form attitudes towards prod...
Compact list of terms per lecture from the subject Attitudes & Advertising.
Preview 1 out of 6 pages
Add to cartCompact list of terms per lecture from the subject Attitudes & Advertising.
2x sold
This summary includes all the important aspects from the lectures and the book concerning the subject Attitudes & Advertising.
Preview 2 out of 11 pages
Add to cartThis summary includes all the important aspects from the lectures and the book concerning the subject Attitudes & Advertising.
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