Summary
Marketing Midterm Summary
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Summary for the midterm of marketing management by Tilburg University.
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Available practice questions
Question Project chapters 1-13
Flashcards
66 Flashcards
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Flashcards
66 Flashcards
$3.30
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Some examples from this set of practice questions
1.
What is the definition of a project?
Answer: It is a unique venture with an established beginning and end, conducted by people to meet established goals within the parameters of cost, schedule, quality
2.
What is the project's life cycle?
Answer: consists out of four phases, conceptualising, planning, execution, and termination
3.
What are the four determinants of a project's succes?
Answer: Time, budget, performance, and client acceptance
4.
A project can be called a succes internally but what determinant makes it a failure externally in the end?
Answer: The acceptance of the client
5.
What is strategic management?
Answer: The science of formulating, implementing, and evaluating cross-functional decisions that enable a company to reach it's goals
6.
Give the triangular form of the firm's strategic alignment.
Answer: base: goals, strategy, program 2nd: objectives top: mission
7.
Who are the stakeholders of a project?
Answer: all individuals who have an active stake in the project and can impact its development.
8.
Give Four examples of both internal stakeholders and external stakeholders.
Answer: internal: top management, project team members, functional manager, accounting external: clients, competitors, intervenor groups, suppliers
9.
Give block's framework for managing stakeholders.
Answer: 1: asses environment 2: identify the goals of the principal actors 3: asses your capabilities 4: define the problem 5: develop solution 6: try and refine the solution
10.
Give the three elements of an organisational structure.
Answer: formal reporting, departmentalisation, cross-functional communication and coordination
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