Summary
Summary Marketing Communications
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Summary of the entire module Marketing Communications
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Available practice questions
Marketing Communications - all important definitions and concepts
Flashcards
89 Flashcards
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Flashcards
89 Flashcards
$3.32
0 sales
Some examples from this set of practice questions
1.
advertising campaign
Answer: an attempt to reach a particular target market by designing a series of advertisements and placing them in various advertising media
2.
advertising objective
Answer: a specific communication task to be accomplished with a specific target audience during a specific period of time
3.
advertising
Answer: any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor
4.
affordable method (budget)
Answer: to base spending on what the company thinks it can afford (no logic to this approach)
5.
ambush marketing
Answer: giving people the impression that the company sponsored an event although they are not the official sponsor
6.
bonus packs
Answer: offer consumer an extra amount of a product at regular price
7.
brand profileration
Answer: leading consumers to trial product, part of shaping process
8.
brand rejuvenation
Answer: repositioning a product increase sales
9.
branded entertainment
Answer: product is woven in as part of the storyline
10.
buzz marketing
Answer: word of mouth
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