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Pricing Strategy and Revenue Models Multiple Case Study for Service IT Sector in Finland $15.49   Add to cart

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Pricing Strategy and Revenue Models Multiple Case Study for Service IT Sector in Finland

In one of the staple articles on the issue of value-based pricing, Hinterhuber explains that although the effect of pricing on profitability is quite clear, managers often see pricing as a zero sum game, where the company’s gain comes only at the customer’s expense. (2004) Managers often do n...

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  • May 1, 2022
  • May 1, 2022
  • 90
  • 2013/2014
  • Case
  • Professor matti rossi and professor risto rajala
  • A+
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