Summary
Summary articles Marketing Performance
- Course
- Institution
Summary of the articles for the course Marketing Performance in the master Marketing, Radboud University, . Includes the following articles: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust et al. (2001), Leroi-Werelds...
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