Summary
Summary MARKETING MANAGEMENT
- Course
- Institution
Contains the most important information for Marketing Management (Question 3) of the exam. No need to study the whole chapter, Just know this and you'll be good.
[Show more]
1 review
By: missmop • 3 year ago
Seller
Follow
Siwe
Reviews received
Available practice questions
MARKETING MANAGEMENT
Flashcards
11 Flashcards
$2.78
0 sales
Flashcards
11 Flashcards
$2.78
0 sales
Some examples from this set of practice questions
1.
When a sales analysis is done, what type of market research is being done?
Answer: Problem Identification Research
2.
During which phase of the price determination process is reconciliation of market price and target price done?
Answer: Phase 4 - Final Price
3.
`Benefits of branding to the consumer
Answer: Facilitate identification of products when purchasing Assume consumer of quality standard they can count on Offer a certain degree of protection to consumer Facilitate decision making Serve as a warning against products that don’t meet the requirements set by customers
4.
Which marketing concept enhances corporate image with employees, consumers, public
Answer: Social Responsibility
5.
Diaries, calendars and t-shirts form part of which type of marketing
Answer: Sales Promotion
6.
Determine the channel captain when retailer enjoys store loyalty
Answer: Retailer Channel Captain
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Siwe. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.90. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
93608 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now