Integrated Case

Hanzehogeschool Groningen (Hanze)

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Summary – Integrated Case (ICA1)
Summary • 72 pages • 2023

Summary – Integrated Case (ICA1) All of the literature needed for the ICA1 exam in the first period, first year International Business 3 year program summarised. Marketing Marketing: an Introduction (2020) 18th edition, Global Edition, by Kotler and Armstrong - Chapter 10: Marketing Channels: Delivering Customer Value - Chapter 12: Communicating Customer Value: Advertising and Public Relations - Chapter 14: Direct, Online, Social Media, and Mobile Marketing Finance and Accounting ...

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