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Here are the best resources to pass HMGT 3300. Find HMGT 3300 study guides, notes, assignments, and much more.
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	 HMGT 3300Marketing exam review 1-6
Other • 15
pages
• 2021
I. Introduction: Marketing in the Hospitality Industry

A. Customer orientation. The purpose of a business is to create and maintain

profitable customers. Customer satisfaction leading to profit is the central

goal of hospitality marketing.

II. What Is Hospitality Marketing? Marketing is the art and science of finding,

retaining, and growing profitable customers.

Importance of Marketing

A. The entrance of corporate giants into the hospitality market and the

marketing skills these companie...
	 HMGT 3300Marketing exam review 1-6
Last document update:
ago
I. Introduction: Marketing in the Hospitality Industry

A. Customer orientation. The purpose of a business is to create and maintain

profitable customers. Customer satisfaction leading to profit is the central

goal of hospitality marketing.

II. What Is Hospitality Marketing? Marketing is the art and science of finding,

retaining, and growing profitable customers.

Importance of Marketing

A. The entrance of corporate giants into the hospitality market and the

marketing skills these companie...
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