Consumer Samenvattingen, Aantekeningen en Examens

Summary of the course for final exam

This is a summary of the course Mass media and mass persuasion. It has all the chapters of the book Consumer Psychology of Jansson - Boyd. It also has notes of all the classes and test. This course is a part of minor Media psychology. The summary is written in English, sometimes it has some Dutch translations between () for the Dutchies.

Keywords of the course for final exam

Consumer Behaviour & Branding Summary/Keywords Chapters 1-5, 7-11, 13 Consumer Behaviour eleventh edition/global edition Leon G. Schiffman, Joseph L. Wisenblit Pearson

Summary of the course Consumer Behaviour and Branding.

This summary is written for the course Mass Media and Mass Persuasion of the minor Media Psychology at the HU, schoolyear 2019-2020. The summary includes the following material: - Dynamics of Persuasion - Slides posted on Canvas - Articles: The levels of visual framing, advertising psychology and children's consumer behavior

-- grade for exam: 7.3-- Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding Titel boek: Consumer Behaviour: A European Outlook Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen

This is a summary of all 14 chapters of the book Consumer Behavior by Hoyer and MacInnis. I summarized the sixth edition of the book.

Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen

Resume of the course cognitive psychology in the media. its a course from the minor media psychology, which you can follow on the HU. The resume is in English, with some Dutch translations next to it. It has notes and all the chapters.