Cstr 101 Samenvattingen, Aantekeningen en Examens

1. Porter’s 5 competitive forces1 1 NOT FORCES – Industry growth, Technology, Government, Complementary products – these affect 5 forces – evaluate how. Threat - New Entrant • Barriers to entry: 1. Supply side EOS - low costs. 2. Demand side EOS - Network effects. eg. FB 3. Customer Switching cost eg. SAP ERP 4. Capital requirement - incl credit, inventory, advertisement 5. Incumbency advantage - cumulative experience, brand identity 6. Distribution access blocked -...

Contents Contents................................................................................................................................................................................................................................................... 1 1. Porter’s 5 competitive forces............................................................................................................................................................................................................