Mkt 438 final exam Samenvattingen, Aantekeningen en Examens

1. The objective of public relations is to sell: 2. The R-A-C-E approach to defining public relations includes the following components: 3. The job of public relations professional is very much that of an “interpreter,” where he interprets: 4. Which of the following trends contributed to the evolution of public relations in the United States? 5. Public relations goals must be defined by: 6. Morale at the company was low after a series of severe firings. “I’ve got just the thing to g...