MAR3803 EXAM 4 LATEST 2017
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MAR3803 Exam 4 Latest 2017
- Exam (elaborations)
- • 9 pages's •
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MAR3803 Exam 4 Latest 2017•MAR3803 Exam 4 Latest 2017
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MAR3803 Exam 4 Latest 2017
Question
Question 1
4 out of 4 points
Marketing companies monitor and evaluate the impact of their advertising on their target audiences by investing in research to measure the result of their advertising campaigns. Usually, the most important information to discover is:
the target audience's awareness of the brand name
the frequency that the target audience sees/hears the ads
advertising awareness and familiarity of the key ad message points by the target audience(s)
the amount of sales the ads...
- Exam (elaborations)
- • 6 pages's •
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MAR3803 EXAM 4 LATEST 2017•MAR3803 EXAM 4 LATEST 2017
Preview 1 out of 6 pages
Question
Question 1
4 out of 4 points
Marketing companies monitor and evaluate the impact of their advertising on their target audiences by investing in research to measure the result of their advertising campaigns. Usually, the most important information to discover is:
the target audience's awareness of the brand name
the frequency that the target audience sees/hears the ads
advertising awareness and familiarity of the key ad message points by the target audience(s)
the amount of sales the ads...