QUT UNIVERSITY
Latest uploads at QUT UNIVERSITY. Looking for notes at QUT UNIVERSITY? We have lots of notes, study guides and study notes available for your school.
-
1
- 0
- 0
All courses for QUT UNIVERSITY
-
Introduction to Media and Entertainment Industries CYB102 1
Latest notes & summaries QUT UNIVERSITY
PART ONE

Question 1. Explain the concept of ‘vertical integration’ and give an example of how
this might manifest in a specific sector (Film, TV, music, journalism, advertising) of the media
and entertainment industries.
Vertical integration refers to the situation whereby a production company tend to have ownership of the means of production, exhibition and distribution of a particular film by the same company. In such a situation, the company receives all profits/ revenue that is generate...
- Answers
- • 9 pages's •
-
QUT UNIVERSITY•Introduction to Media and Entertainment Industries
Preview 2 out of 9 pages
PART ONE

Question 1. Explain the concept of ‘vertical integration’ and give an example of how
this might manifest in a specific sector (Film, TV, music, journalism, advertising) of the media
and entertainment industries.
Vertical integration refers to the situation whereby a production company tend to have ownership of the means of production, exhibition and distribution of a particular film by the same company. In such a situation, the company receives all profits/ revenue that is generate...